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🏨 W Hotels has opened its second Italian location, the W Florence, in the historical center of Tuscany's capital. This luxury establishment, housed in the former Grand Hotel Majestic, features 119 rooms, including 16 suites and a penthouse. Positioned on Piazza dell'Unità Italiana near key landmarks like the Duomo, it aims to blend contemporary design with Florence's cultural vibrancy. Part of Marriott Bonvoy’s 30+ brand portfolio, W Florence continues the brand’s European luxury lifestyle hotel expansion.

🏨 Hyatt Hotels Corporation announced the opening of the Sarena de Muro Resort Mallorca on Playa de Muro, marking the first Destination by Hyatt in Majorca. Located near S'Albufera Natural Park, the resort combines Mediterranean art and contemporary elegance. It enhances Hyatt's presence in the region, offering proximity to attractions like Pollentia's Roman ruins and Cap de Formentor. Manuel Melenchón, Managing Director, South, Hyatt, highlighted its strategic importance in Hyatt's expansion.

🏢 Châteauform’ has expanded in Germany with the launch of Starnberger See, 30 km south of Munich. Located on a 3-hectare wooded area along Lake Starnberg, the venue features 16 meeting rooms for up to 200 people, 94 rooms, and elegant dining with local menus. Leisure facilities include a sauna, fitness center, and various sports. Outdoor activities like paddleboarding and guided walks are also available, enhancing team cohesion and creativity.