ibis dévoile les intentions de voyage des générations Y & Z
📍 Ibis unveils travel intentions of Generations Y & Z, in collaboration with Globetrender, revealing data from 9,000 consumers across key markets: UK, USA, Brazil, France, Germany, India, Australia, and China. The report, coinciding with the "Go get it" campaign, shows 58% prioritize experiences over material possessions, influencing travel trends toward personal fulfillment and cultural engagement.
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