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4 min

Formation accueil des publics fragiles : les grandes entreprises françaises du tourisme et Marina Ferrari, ministre de l’Économie du tourisme, annoncent la création d’une formation ludique et immersive pour tous

📌 Post-Paris 2024, the Alliance France Tourisme and Marina Ferrari, Minister of Tourism Economy, launch a free, immersive training program for welcoming vulnerable groups including the disabled, elderly, and children. This initiative follows the successful hospitality culture spread for Paris 2024, ensuring a warm reception for millions of international visitors. It targets the 26 million French and numerous foreign visitors with disabilities, emphasizing hospitality as a collective responsibility.

2 min

Enquête CSA pour Here : 2 Français sur 3 se déclarent désormais sensibles à la sur-fréquentation de leurs lieux de vacances

🏖️ 67% of French people, after watching Inoxtag's documentary "Kaizen", declare sensitivity to overtourism, with 88% willing to adjust their travel plans accordingly. 39% consider switching destinations, while 49% think about vacationing during off-peak times. The survey by HERE and CSA reflects growing concerns over popular tourist sites' overvisitation.

3 min

La première campagne de communication du Guide MICHELIN sur sa sélection hôtelière sera dévoilée le 17 octobre sur le marché britannique

🏨 "Sleepless in the kitchen", the first campaign by Guide MICHELIN for the British market, highlights its new hotel selection, launched alongside the Clefs MICHELIN in April in France and October 1 in the UK. The campaign promotes over 6,000 remarkable hotels, with 1,400 awarded one to three Clefs MICHELIN in 2024 for exceptional stay experiences. The recommended hotels can be booked via the Guide's website and mobile app.

4 min

Arabian Travel Market élargit son équipe marketing avec la nomination d’Hassan Merchant

📈 Hassan Merchant joined Arabian Travel Market (ATM) as the marketing director, a role he's been appointed to by RX, the event organizer. Merchant, previously with RX since 2020, will report to Danielle Curtis, Exhibition Director ME, ATM. As part of his role, he'll manage the marketing strategy for the Dubai-based event, which saw a record attendance of 47,000 visitors last year. He brings 12 years of experience to the team and has worked in Dubai since 2014 after graduating with a commerce degree in India.

5 min

DUCO Travel Summit se prépare à la quatrième édition de Duco France

🎉 DUCO Travel Summit announces the fourth edition of Duco France from November 4 to 8, 2024, in Paris, focusing on high-end hospitality and gastronomy. The event, by invitation only, connects French hospitality elites with top international travel advisors. Duco France showcases the country's timeless charm, culture, and culinary excellence, underlining France as a premier global travel destination.

3 min

Capfrance constate un engouement croissant des Français pour ses villages vacances lors des petites vacances !

🏖️ Capfrance reports an increasing enthusiasm among the French for short, accessible stays in holiday villages during off-peak vacations, such as Toussaint and Christmas. The trend reflects a shift towards shorter vacations in local or nearby rural and seaside destinations, including Brittany and Normandy, due to rising inflation and decreased purchasing power. This allows for rejuvenation and conviviality while managing budgets effectively.

6 min

L’OTTIAQ met en garde contre les risques de l’intelligence artificielle en traduction

🚨 L'Ordre des traducteurs, terminologues et interprètes agréés du Québec (OTTIAQ) warns of the risks of Artificial Intelligence (AI) in translation. Highlighting potential errors and cultural biases, OTTIAQ notes that misuse can result in legal, financial, or reputational damage. A case is cited where a pharmacy's automated translation mistakenly wished a customer death. OTTIAQ cautions about data confidentiality and security with free translation tools that may not guarantee text privacy and can repurpose data, violating Canadian and Quebec laws.

4 min

Bertrand Franchise et DNA Paradis Group signent un partenariat sur les enseignes Paradis du Fruit et Hanoï Cà Phê

🍳 Bertrand Franchise and DNA Paradis Group have entered into a strategic partnership, initiating master franchise agreements for Le Paradis du Fruit and Hanoï Cà Phê. Founded in 1982 by Claude Louzon, Le Paradis du Fruit has grown to 27 restaurants, mainly in the Paris region, while Hanoï Cà Phê, a Vietnamese eatery, operates 5 locations (4 in Ile-de-France and 1 in Lyon). Together, they achieved €85M in sales in 2023.

3 min

Columbus Café met les bouchées doubles pour ses 30 ans

☕ Columbus Café, established in 1994 and acquired by Wagram Finances in 2007, averages 20 new openings annually over the past decade, reaching 250 franchised coffee shops in France. The brand aims to double this to 500 locations by 2024/2025, with new outlets in city centers, shopping malls, commercial galleries, high-traffic areas like train stations, and partnered sites such as Leroy Merlin and Michelin. Internationally, success in Canada drives a goal of 15 openings per year to hit 100 Canadian stores within five years. Celebrating 30 years, the chain highlights its French expertise and organic coffee options, including a 100% Arabica for espresso, all roasted in France.

4 min

L’hôtel nhow Marseille et La Fondation Groupe EDF s’associent à l’association Le Grand Bleu pour offrir à l’apprentissage de la natation aux enfants issus des quartiers prioritaires et aux personnes en situation de handicap

🏊️ From September 23 to 27, 2024, the nhow Marseille hotel collaborates with Le Grand Bleu association, supported by Fondation Groupe EDF, to offer free swimming lessons to children from priority neighborhoods and individuals with disabilities. Jesus Arnedo, the hotel director, oversees the initiative, which includes a week-long swimming initiation program for around 50 first-grade children, led by Brahim Timricht and his team. The effort also aims to train young people in nautical activities management.

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