2024 sera la nouvelle année de référence pour le tourisme en région Provence-Alpes-Côte d’Azur
🏖 From January to October 2024, the South region of France saw a tourist attendance increase of nearly 3%, with international clientele up by 4%, despite stable months in July and August. The region’s de-seasonalization strategy and 100% green budget initiative led by President Renaud Muselier are credited for the growth. A new reference year for regional tourism is expected with higher reservation rates towards the end of 2024, as stated by François de Canson, Vice-President of the South Region. Hotel occupancy rate maintained at 69% compared to 2023.
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