Skyscanner dévoile une nouvelle plateforme publicitaire innovante basée sur des données propriétaires
📍 Skyscanner, a global travel leader, launched Skyscanner Ads, a new advertising platform that leverages proprietary data from over 110 million monthly visitors. The platform, developed in collaboration with airlines, online travel agencies, media agencies, and key industry players, aims to help partners adapt to the ever-changing digital advertising landscape. It offers a way to reach qualified new audiences while respecting data privacy, catering especially to the 51% of users who are undecided on their next destination and do not rely on third-party cookies or tracking technologies.
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