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TH

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  • 3 min

Des vacances de Noël réussies à Marseille

🏚 During the Christmas holidays in Marseille, there was a variety of activities for both residents and visitors. Despite being winter, the city saw an increase in tourism, including affinity tourism and a preference for furnished rentals. Hotel occupancy rates also rose slightly. The Office of Tourism recorded that 56.4% of visitors were French, a slight increase, and 43.6% were foreign, a slight decrease. Most French visitors came from Ile de France, AURA, and Occitanie, while the top foreign nationalities were German, Italian, and Belgian/Spanish. Activity sales in Marseille experienced a 49% increase in online reservations and a 162% increase in total sales (web + counter) compared to the same period in 2023, with a significant surge in last-minute sales at the counter, especially for the City pass (+400%).
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Le Parc Astérix lance sa campagne de recrutement 2025 avec 2500 postes à pourvoir

🎮 Parc Astérix is set to recruit over 2,500 seasonal workers for the 2025 season across various sectors including hospitality, catering, reception, sales, management, technical services, maintenance, and entertainment. Recruitment starts on January 9, 2025, featuring training programs such as POEC in sales, catering, reception, and stage management, and professionalization contracts with a new addition for assistant manager roles in the park's shops. This initiative underscores the park's commitment to employment in the region, catering to a range of profiles from beginners to experienced candidates and those changing careers.
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  • 4 min

Le groupe Pichet nomme Julie Renouvel, Directrice Hôtellerie de l’activité exploitation Hôtelière

🏨 Julie Renouvel appointed as General Director of hotel operations by Groupe Pichet, a leading French family real estate business. With a background in Enterprise Management and a Master's in Corporate Strategy and Finance from HEC Paris, Renouvel brings experience from Accorhotels, Sohoma, Belambra Clubs, and Centaurus Hospitality Management. Her role focuses on developing hospitality services, ensuring client satisfaction, service improvement, and profitability. Groupe Pichet has a 30+ year presence in the hotel market, including the All Suites three-star tourism and business residences.
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Vacances de Noël : Excellents résultats dans les Alpes du Sud et dans l’ensemble de la région Sud !

❄ Vacances de Noël in the Région Sud, France, from December 21, 2024, to January 5, 2025, saw tourist numbers rise by +4% for French non-regional visitors and +9% for international guests compared to the previous year. The Alpes du Sud experienced over 80% accommodation occupancy, a +3% increase from last year, with occupancy spiking over 90% during New Year's week. The Hautes-Alpes welcomed over 500,000 tourists. The region is prepping for the Winter Olympics and Paralympics 2030.
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Voyages : analyse 2024 & prospectives 2025 par ALL, la plateforme de réservation de Accor

🏆 In the first quarter of 2024, over 285 million tourists traveled globally. Accor's travel trend report reveals 53% of Europeans plan to increase their travel budgets, focusing on well-being, sports, culture, and ecology for 2025. ALL.com, Accor's reservation platform and loyalty program, aims to anticipate trends to design unique experiences. The Paris 2024 Olympics boosted summer 2024 tourism, with 25% of ALL members attending an event, rising to over a third among 18-34-year-olds.
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Sunêlia Vacances & Baia Holiday signent un partenariat

🏕 Sunêlia Vacances, a high-end outdoor hotel chain, partnered with Italian group Baia Holiday, adding 10 new prestigious establishments in Italy and 1 in Croatia to its network. This brings the total number of destinations for the 2025 season to over 60. The partnership is based on shared values and the desire to develop a coherent offering in new markets for their vacationers. The brands emphasize unique locations, customer experience, and high-quality standards.
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Jumeirah nomme Thomas B. Meier au poste de Président Directeur Général afin de renforcer sa croissance mondiale

🏨 Jumeirah, a luxury hotel leader and part of Dubai Holding, has appointed Thomas B. Meier as the General Manager to spearhead global growth and double its client portfolio by 2030. This move is crucial to Jumeirah's "Mission 2030" strategy. Meier, with significant industry experience and having served as the Operations Director since October 2021, and more recently as the interim General Manager, will focus on international expansion and enhancing the brand's position in luxury hospitality.
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Flower Campings se projette avec optimisme vers 2025

🏕 Flower Campings, premier réseau de campings indépendants, a augmenté son chiffre d'affaires de 5% en 2024 par rapport à 2023. En 2025, les réservations ont grimpé de +10%. Ils ont connu un début de saison 2024 timide mais ont observé une hausse des nuitées réservées, avec 50% des réservations pour des emplacements nus. La satisfaction client a atteint une note de 8.9/10, et le programme de fidélité a vu une augmentation de +19% des inscrits.
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B&B HOTELS poursuit son développement en France avec 4 nouvelles ouvertures

🏨 B&B HOTELS expands in France with four new openings in Serris, Aurillac, Lisieux, and Onnaing by 2024, increasing its French network to over 430 establishments. The group maintains its "best value-for-money" commitment, combining warmth and affordability, while offering modern standards, digital services including e-conciergerie and a 24/7 access code, as well as a loyalty program "B&me". Travelers can enjoy a generous "made in France" breakfast option.
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