Zéphyr 2.0 : L’intelligence touristique des Charentes repensée pour les défis de demain
📈 Since February 2025, Zéphyr 2.0 aids Charentes' local authorities and Tourism Offices with enhanced data management tools (interactive dashboards, key figures, studies, mapping, economic notes, attendance barometers). Upgraded for performance, flexibility, and accessibility, the internally developed platform by Charentes Tourisme addresses the evolving economic, technological, and societal challenges in tourism. It enables precise, strategic data analysis for daily attendance trends and seasonal rental offerings, fostering information sharing for decision-making support.
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