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🏨 Centara Hotels & Resorts plans to open nine new properties in 2025, including first locations in Indonesia and Nepal. The brand will renovate iconic Centara Grand complexes in Hua Hin and Krabi, and launch a loyalty-focused app for customer satisfaction improvement. In 2024, Centara saw a 12% revenue increase to 11.16 billion THB ($333.1 million), and a 43% net profit rise to 1.1 billion THB. The Atollia by Centara in the Maldives opened in November 2024, with Centara Grand Lagoon Maldives following in April 2025.

🏨 Ascott, with over 1,100 employees in Europe and 600 in France, launches a recruitment campaign during the Semaine des métiers du tourisme, aiming to fill over 500 positions across Europe in various contract types. The company participates for the third consecutive year, hosting events like practical workshops on March 12 at Théâtre de la Colline for the new lyf Gambetta Paris and meetings with tourism students at Citadines les Halles and La Clef Champs-Elysées in Paris.

🏨 Marugal achieved a turnover of €131 million in 2024, a 16% increase from the previous year. This luxury hotel management company is expanding its portfolio from 13 to 17 establishments by 2026, including a new urban resort on Ile Seguin in Boulogne-Billancourt. Their hotels, located in Spain (10), France (1), Switzerland (1), and Portugal (1), saw an 8% RevPAR increase in 2024. American guests make up 25% of their clientele, reaching 46% in some areas, while Europeans, including the French, represent 33%.

🏖️ Hyatt Hotels Corporation will grow its presence by 20% in Spain, Greece, Italy, Croatia, and Portugal, adding nearly 4,000 new rooms by 2028. Over 1,000 Mr & Mrs Smith hotels joined the World of Hyatt loyalty program, with 170+ located in Spain, Italy, France, Greece, Portugal, and Morocco. Since 2017, Hyatt quadrupled its portfolio in European and African destinations. The expansion plans include launching 20 new hotels in popular vacation spots among French travelers, like Paros in Greece and the Algarve in Portugal.

🏕️ Capfrance expands with the addition of La Bastide des Joncas, nestled in a 1.5-hectare pine forest near the Côte Bleue, a short 5-minute walk from beaches and calanques. The eco-friendly establishment in Provence offers a tranquil environment, rich biodiversity with local flora and fauna, and is near cultural sites like Aix-en-Provence, Marseille, and Arles. Ideal for group stays, seminars, and family trips, Capfrance now boasts nearly 80 members promoting responsible, human-centered tourism.

🏨 Meliá Hotels International, a Spanish hotel sector reference, will open Casa Lucia in Buenos Aires' Retiro district in 2025. The venue, part of The Meliá Collection, is housed in the renovated Mihanovich building, initially completed in 1928. Casa Lucia will offer 142 rooms inspired by Argentina's golden age. Guests can enjoy well-being spaces, including an indoor pool and spa, and immerse in cultural activities reflecting the local essence and artistic vibrancy.

🏖 Club Med reveals its new employer communication strategy for its luxury-oriented Club Med Exclusive Collection, aiming to boost its market reputation and attract top talent. The strategy is part of the group's ambition to become the most desirable lifestyle vacation brand, offering a new way to travel that eschews conventional luxury norms. By 2024, the brand will have 20 prestigious sites and plans to open 10 new locations by 2027. The Exclusive Collection currently represents 18% of Club Med's overall revenue and employs a community of 3,500 staff members, referred to as G.Os (Gentils Organisateurs) and G.Es (Gentils Employés).