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3 min

Baromètre du tourisme parisien : février-mars 2025

🏠 International tourists drove the growth in overnight stays in the Greater Paris area, with a +16% increase for foreign nights compared to +2% for French in January and February 2025 over 2024. The overall growth for these two months was +12%. The United States (+15%), China (+7%), and the United Kingdom (+26%) led in visitor numbers. International air arrivals to Paris rose by 19% to 805,000 in January and by 4% to 769,000 in February 2025 over the same months in 2024. Hotel occupancy rates in Greater Paris reached 63.4% in January 2025, up by 1.4 points from 2024.

4 min

Room Mate Hotels rénove trois de ses propriétés les plus iconiques

🏨 Room Mate Hotels renovated three iconic properties: Room Mate Luca and Isabella Room Mate Collection in Florence, and Room Mate Leo in Granada. Interior designer Luis García Fraile worked on the Florence hotels, maintaining their essence while enhancing style and comfort. Renovations are part of the hotel chain's strategy to meet new traveler demands and maintain quality standards. By 2025, Room Mate Hotels aims to continue property improvements and renovations. Interior decoration of Room Mate Leo was by Cuarto Interior.

3 min

SIMON ASSOCIES annonce le lancement du 1er guide et du 1er site internet consacrés au développement des enseignes à l’international

📌 SIMON ASSOCIES launched international-franchising.com, the first website and guide dedicated to international franchise development. The site offers data for 27 countries and a Master Class with 12 modules covering all aspects of international development, including initial preparation and brand protection, complemented by videos in partnership with FRANCHISE EXPO PARIS.

4 min

L’association Femmes du Tourisme annonce avec fierté le lancement de l’Observatoire de l’égalité Femmes/Hommes

📝 Femmes du Tourisme launched the Observatory of Gender Equality in French tourism to promote parity, addressing women's limited access to leadership roles despite their strong sector presence. ORCHESTRA became the first patron, underlining their commitment to diversity and professional equality. The observatory aims to provide precise data, raise awareness and suggest actionable measures for sustainable equality progress.

4 min

2e partie de l’étude Keytel / Braintrust Consulting Services – New York mise sur le luxe indépendant : trois nouveaux hôtels haut de gamme sur quatre appartiendront à la catégorie Unbranded

🏡 In New York, 75.5% of new luxury hotels will be independent, with upscale hotel rates rising significantly. 78% of future rooms will be in Upscale, Upper Upscale, and Luxury categories, highlighting the city's premium positioning. Of new hotel openings, 72% will be branded, and 28% will be independent unbranded establishments.

3 min

Cimalpes : Un bilan de fin de saison exceptionnel pour le Leader de l’Immobilier Premium à la montagne

🏖️ Cimalpes, the leader in premium mountain real estate, reported a successful winter season 2024-2025 with an average occupancy rate of 81% during February holidays, a +14% business volume growth over 2023-2024, and welcomed 43,978 travelers. The company saw a peak occupancy of 97% on February 15, with Val Thorens at 96.68%, Tignes at 92.15%, and Alpe d'Huez at 90.88%. The average basket size per stay was €7,700.

4 min

Nikki Beach Hospitality Group Nomme Richard Johnson au Poste de Directeur Financier

💰 Nikki Beach Hospitality Group announces Richard Johnson as new CFO, leveraging his 30 years of experience at PricewaterhouseCoopers. At PwC, Johnson led the Silicon Valley tax division, advised top tech companies, managed a team of over 360 professionals, and handled complex tax strategies for Fortune 500 clients. His financial leadership and global structuring expertise are expected to be strategic assets for Nikki Beach's worldwide expansion.

5 min

majorian dévoile le premier bilan de Peace&Work : 1er label dédié à la qualité de vie au travail dans le secteur de l’hôtellerie-restauration

🏩 Majorian launched Peace&Work, the first hospitality-sector quality of life label, in 2023. Over 250 audits with 4,300 employees highlighted the importance of internal communication and fair pay. The label, with a two-year validity, awards Bronze, Silver, or Gold based on assessments of company culture, team cohesion, pride, work conditions, and equity. These results were released during the Semaine des Métiers du Tourisme.

3 min

The Originals Human, Hotels & Resorts accueille 5 nouveaux adhérents

🏨 The Originals Hotels added five new members last month, continuing its growth. The hotels chose to join for the cooperative spirit, RSE initiative, and to maintain independence while accessing a full range of services. Sandra Bitton, Director of Hôtel Kennedy, highlighted the benefits such as marketing support, shared values, and enhanced customer experience. Vitalparc, The Originals Collection, located in Lacanau, is a fully renovated 4-star complex with 58 modern rooms, a restaurant, heated outdoor pool, and a sensory spa since 2018.

4 min

Course aux chambres d’hôtel : comment les week-ends de Grand Prix de Formule 1 font exploser les tarifs hôteliers

🏁 In a study analyzing 2,800 hotels across 24 Formula 1 host cities, Simon-Kucher reveals a significant impact on hotel pricing during Grand Prix weekends. Two months before the F1 season, 32% of hotels are already fully booked. Events like F1 help hoteliers optimize revenue per available room, especially as occupancy rates are declining. Canada and Abu Dhabi lead with rates exceeding €1,750 per night.

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