Voyage et IA : la nouvelle étude expérimentale d’Expedia dévoile ce qui influence vraiment les voyageurs !
🖼 Expedia Group's study "The Science of Wanderlust" reveals that video content influences travel decisions nearly three times more than static images. 71% of travelers report video impacts their travel plans, compared to 24% for photos. Younger generations are more emotionally responsive to travel content. Despite AI-enhanced content gaining interest, human involvement remains crucial. This research helps brands inspire, connect, and convert travelers by understanding the emotional triggers of wanderlust.
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