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10 min

Hyatt prévoit d’élargir son portefeuille lifestyle de 30% en Europe, en Afrique et au Moyen-Orient au cours des trois prochaines années

🏨 Hyatt Hotels Corporation plans to expand its lifestyle hotel portfolio by 30% in Europe, Africa, and the Middle East by 2027, adding approximately 2,700 new rooms. The expansion involves opening 14 new lifestyle hotels, increasing the number of such rooms from over 7,400 to more than 10,000 within three years. Notable openings include The Standard in Brussels, Andaz & The Standard in Lisbon, and Andaz in NEOM, Saudi Arabia, marking Hyatt's foray into lifestyle segments in Belgium, Portugal, and Saudi Arabia.

3 min

Belambra signe une saison hivernale dynamique, avec une satisfaction client inédite

❄ Belambra, France's leading vacation club with a 50-year history and 17 mountain sites, reported a year-over-year revenue increase of 11%. This winter season, Belambra experienced a 7% rise in occupancy rates, welcoming over 5,000 additional vacationers than the previous season. Additionally, the company achieved an unprecedented 11-point increase in their Net Promoter Score (NPS), reflecting a successful commitment to upscale and personalized guest experiences over the past 4 years.

3 min

Vacances de printemps : Val Thorens enregistre une forte progression de fréquentation à +16,6 points

🏂 Val Thorens' spring holiday occupancy rate surged to 67.5%, a significant increase of +16.6 points from 2024. The overall occupancy rate rose to 80.5%, up by +1.2 points, with stable visitation (+0.3%, source G2A). This boost reflects a shift in mountain holiday patterns, emphasizing spring skiing's growing allure. The uptrend is part of a broader dynamic shaped by a rich cultural and sports program throughout the season, enhancing the resort's appeal into early May. Vincent Lalanne, the Director of the Val Thorens Tourist Office, highlights the ongoing attractiveness of the mountains and the tailored seasonal programming. 🎿

3 min

Le Canopy by Hilton Paris Eiffel Tower annonce la nomination de Laetitia Barchewitz en tant que Directrice Générale

🏨 Laetitia Barchewitz has been appointed as the General Manager of Canopy by Hilton Paris Eiffel Tower. With over 30 years in the hospitality industry and a significant career at Hilton, her responsibilities include the strategic direction and performance optimization of the hotel. Barchewitz aims to enhance the hotel's services, increase local and international renown, and create a collective synergy within the establishment. She plans to eventize significant moments and improve overall offerings to establish the hotel as a flagship of the Canopy brand. Her priorities also involve boosting hotel occupancy by leveraging iconic spaces like the rooftop Eylau Paris and the l’Esprit Nouveau restaurant, as well as revising dining options to elevate the customer experience.

4 min

Sojern – vacances de printemps : les chiffres clés du tourisme en France

✈ In France, 85% of international flight searches for the year are yet to happen, including for Easter, indicating last-minute bookings. Flight bookings for stays over two weeks make up 32%, suggesting a preference for extended stays this year. The United States accounts for 20.6% of hotel searches in France, highlighting the country's appeal to American travelers. Despite modest growth (+3%) in hotel bookings compared to 2024, many international flight searches are still to be converted into bookings.

3 min

Ouverture : Maison Heler à Metz, le premier hôtel né d’un conte poétique et surréaliste imaginé par Philippe Starck

🏨 Maison Heler, a unique hospitality experience with 104 rooms/suites, 2 restaurants, and 2 bars, opens in the dynamic Amphithéâtre district in Metz. Imagined by Philippe Starck and inspired by the poetic spirit of Raymond Roussel, it tells the story of Manfred Heler, a character from a 19th-century Lorraine-style house. The hotel is designed as a habitable, surreal, and literary artwork, resonating with its neighbor, the Centre Pompidou-Metz.

2 min

Réouverture de La Réserve de Beaulieu : un nouveau chapitre s’ouvre le 4 avril 2025

🏨 La Réserve de Beaulieu, a luxury hotel on the French Riviera, reopens on April 4, 2025, after months of renovation by Affine Design. The hotel is known for its timeless luxury and elegance. The refurbishment preserves the hotel's spirit while updating facilities, rooms, and suites, blending classic refinement with contemporary touches.

6 min

L’Hôtel Capo d’Orso renforce sa présence sur le marché du luxe en rejoignant « The Leading Hotels of the World » (LHW)

🏡 Hôtel Capo d’Orso Thalasso & SPA, a Delphina hotels & resorts 5* property, joined The Leading Hotels of the World (LHW) and became the only hotel in Costa Smeralda at the Archipelago of La Maddalena to receive this distinction. This places it among the world's most iconic establishments, reflecting growing interest in Sardinia's authentic hospitality. The hotel anticipates a record number of British visitors in 2025, following a steady 10% annual increase in visitors since 2022. The French market is among the top five foreign markets in Sardinia. Delphina's commitment to 5* offerings and sustainable luxury has been long-standing, with investments elevating the hotel's status on the island.

3 min

Une première mondiale : l’ IA (intelligence artificielle) au service des 130 ans de l’OT d’Annecy

🏠 The Lac d’Annecy Tourism Office celebrated its 130th anniversary with a 7-minute immersive film, using AI to recolorize and animate 23 black and white photos and postcards of historical Annecy. The film features iconic locations such as the Pâquier esplanade, the old town, and the Duingt castle. Annecy's first tourism syndicate was established in February 1895, sharing space with firefighters, after the railway arrived in 1866, and when the city had 20,000 residents and 6 hotels.

9 min

Accor affiche une croissance de son portefeuille et un nombre de signatures sans précédent

🏨 Accor, in 2024, announced the opening of 293 hotels and resorts, adding 50,000 rooms to its portfolio. 58% of new hotel projects are conversions to brands like Emblems, MGallery, Mondrian, Handwritten Collection, Mercure, or TRIBE. With more than 5,680 hotels and 850,000 rooms, plus 1,381 planned openings (233,000 rooms), Accor's growth is driven by travel trends like bleisure, gig tripping, responsible travel, and the ALL loyalty program, maintaining its leadership in the evolving travel sector.

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