Team MHR, auteur/autrice sur Le 10 Minutes Hôtelier

4 min

E-réputation et IA : le décryptage de Thomas Yung chez Maxime Blot

💻 Maxime Blot, Meilleur Ouvrier de France en réception et Thomas Yung, expert en webmarketing hôtelier, discutent de l'e-réputation et de l'intégration de l'IA dans l'hôtellerie. Thomas Yung, fort de ses 20 ans d'expérience, souligne que l'IA nécessite des instructions précises et une validation humaine. My Hotel Reputation a traité plus de 90,000 réponses aux avis en utilisant des consultants pour garantir une stratégie de e-réputation efficace.

3 min

La tendance qui a du chien !

🐕 2025, France: 34% of French travelers plan vacations around their dogs, with "pet-friendly" as the third most-used search filter on Booking.com. Nearly 50% choose destinations based on dog accommodation, and 58% avoid places that don't allow pets. Dog-friendly accommodations can boost revenue by up to 15% via dedicated fees and repeat visits. However, transparency about pet policies is crucial to avoid negative reviews and ensure a positive experience for "pet parents.

2 min

My Hotel Reputation au Trophée David Campbell !

🚀 24-25 November 2025, Bordeaux. The EXP'Hôtel show will host the Trophée David Campbell competition, celebrating top French receptionists since 1992. Organized at the Parc des Expositions, the event is chaired by Maxime Blot, MOF 2023. My Hotel Reputation, as an official partner, will be there supporting and offering an exclusive MOOC by Thomas Yung on AI in tourism. Join professionals at the Village des Hôteliers for networking and innovation insights.

2 min

Salon Atlantica 2025 : 3 jours aux côtés des acteurs de l’HPA

📅 Du 7 au 9 octobre, My Hotel Reputation a participé au Salon Atlantica à La Rochelle. Les trois jours ont inclus des démonstrations sur l'e-réputation et l'IA, avec la solution Angel IA. Une conférence de Thomas Yung a introduit un MOOC sur l'IA pour les professionnels, proposant 10 heures de formation en 12 modules, 50 vidéos, 20 fiches PDF, et 50 prompts. Le salon a été un succès, soulignant l'importance de l'e-réputation et de l'IA.

3 min

Booking, Expedia, Tripadvisor, TheFork… Que changent les dernières évolutions pour la e-réputation hôtelière ?

📝 Le 10 juillet 2025, la DGCCRF a mis en demeure Booking.com en France de modifier ses Conditions Générales de Prestation, après des années de mobilisation du GHR. Booking.com a jusqu'au 31 décembre 2025 pour se conformer. Par ailleurs, Expedia et Hôtels.com ne montrent plus les réponses aux avis, et Tripadvisor a retiré l'obligation de titre dans les avis. TheFork se transforme en réseau social culinaire. Les évolutions impactent la visibilité et l'indépendance des établissements.

6 min

Utiliser l’IA pour répondre aux avis en ligne : entre mythes et réalités

🔎 A recent blog post warns that OTAs may soon detect and penalize AI-generated responses to reviews. However, Booking.com's contract does not include any penalties for such actions. Booking.com already extensively uses AI for chatbots, suggestions, translations, and more. Instead of abandoning AI, the key is to use it effectively by injecting human elements like empathy and emotions. Angel IA offers educated and supervised AI solutions, trained with tens of thousands of high-quality, expert-written customer service responses, considering various parameters such as context and local news.

8 min

Pourquoi et comment inclure le marketing sensoriel dans la réponse aux avis pour un restaurant ?

🍴 Marketing sensoriel key to distinguishing restaurants by engaging all five senses for memorable experiences. Techniques create emotional connection, crucial for customer retention and response to online reviews, transforming mere thanks into an evocative journey. Visual allure, scent evoking memories, taste promises, texture descriptions, and ambiance sounds enrich client interactions and enhance restaurant appeal in a saturated market.

2 min

Tripadvisor affine son système de notation : ce que ça change pour vous

📝 Tripadvisor is updating its rating system to display more precise evaluations to the tenth decimal, a change happening between late February and March 2025. Previously rounded to the nearest half-unit, the new update won't affect an establishment's ranking on Tripadvisor search results. My Hotel Reputation advises focusing on customer experience, encouraging feedback, and strategically responding to reviews to adapt to the update and enhance e-reputation.

3 min

Pourquoi une information actualisée est essentielle pour la visibilité de votre établissement touristique ?

📱 TripAdvisor study reveals 96% of travelers see online reviews and information as crucial for booking. Up-to-date information impacts client experience and e-reputation. Multiple channels and formats—such as websites, social media, Google Business Profile, TripAdvisor, and OTAs—are essential for visibility and conversion rates. Effective information dissemination is also a marketing opportunity, with the low season being ideal for updates in preparation for new tourist seasons.

5 min

Une saison d’hiver pour les campings en France, c’est possible ?

⛰ Camping in the mountains has become a trend, providing affordable and varied accommodations like caravans, tents, chalets, and mobile homes outside the summer season. With 119.9 million nights spent in campsites, 81% of French people see it as a go-to vacation option due to its affordability, particularly in light of rising consumer prices. Furthermore, 85% cherish the community spirit and conviviality of camping. Nearly half of campers prioritize a swimming pool when booking, and 40% of campsites are rated 4 or 5 stars, reflecting investments in luxury amenities.

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