7 constats (+7 actions) qui vous feront dire « oui » à Black Friday
💸 Black Friday 2024 (Nov 20-Dec 3) is now a multi-day event. Google sees "Fake Friday" interest reach up to 80% of Black Friday search volume. Key sales days include Nov 25-26, Nov 29, and Dec 1-3. Direct channel sees fewer cancellations (28%) than Booking (48%) and Expedia. Hotels saw a 21% ad spend increase, yielding an 82% revenue boost and a 29 ROAS. Direct channels outperform OTAs in long-stay bookings. Plan campaigns early to capitalize on these trends.
Partager