Sarah, auteur/autrice sur Le 10 Minutes Hôtelier - Page 2 sur 3

6 min

Avis client artisan : comment en collecter davantage ? – Guest Suite

📝 Over 90% of French consumers consult customer reviews before making a purchase. Reviews are crucial for artisans in sectors like renovation and emergency repairs, influencing visibility, mission acquisition, and professional image enhancement. Recommended strategies include soliciting reviews post-service, responding to all feedback, and using professional tools like Guest Suite to automate collection and manage online reputation, ultimately driving more business and improving service quality.

6 min

Comment un CRM améliore l’expérience client ?

💸 CRM platforms enable brands to centralize customer data, understand client preferences, and manage interactions for a tailored experience. These solutions integrate various channels like physical stores, websites, and social media, facilitating targeted communication through emails and SMS to guide prospects towards purchase. Effective CRM usage enhances the customer journey by personalizing messages and anticipating needs, thereby improving satisfaction and fostering loyalty. Brands employ CRM to record interactions and analyze campaign statistics, driving conversions and measuring ROI for marketing efforts. Guest Suite offers a comprehensive Review Management platform and personalized support, helping businesses cultivate a customer-centric culture and strengthen their brand image.

6 min

Comment un CRM améliore l’expérience client ?

📱 CRM platforms help brands manage customer relationships by centralizing client information, enabling tailored communications to guide customers towards purchase. They provide access to client history, preferences, and issues, facilitating a better understanding of customers to enhance their satisfaction. CRM software centralizes all client interactions, including emails and social media, to personalize messages and anticipate expectations, aiming to improve customer loyalty. The customer experience encompasses all emotions felt before, during, and after a purchase and is critical for developing brand loyalty. CRM tools are vital in digitally transforming businesses, allowing them to track customer journey and address demands, ultimately boosting client retention and optimizing the overall customer experience. Guest Suite offers a comprehensive platform for Review Management to ensure an optimal customer experience and strengthen brand image through strategic omnichannel interaction analysis.

8 min

Avis clients banque : captez plus de clients grâce à l’e-réputation

💳 Online customer reviews are now a crucial factor in selecting a bank, influencing the perception of the establishment beyond just comparing services and interest rates. Clients' experiences with advisors, card management, and customer service can differentiate a bank, build trust, and retain customers. Positive reviews can enhance the bank's credibility and facilitate customers' decision-making when comparing different offers. High customer satisfaction from a range of banking services leads to positive feedback, which can attract new clients and improve the bank's online reputation, making it a competitive asset. Actively managing online reviews on Google Business Profile is key to local SEO, as Google's algorithm considers factors such as average rating, the number of stars, the freshness of comments, and responsiveness to client feedback. Testimonials about clear functionalities, hassle-free processes, and well-explained benefits of banking products can reassure prospects and impact the conversion rate. Local visibility is now influenced by reviews published on Google, which can boost an agency's presence in both Google Local Pack and Google Maps. The article also discusses strategies for collecting more client reviews, such as using direct links to Google review forms, displaying QR codes in the agency, and sending out satisfaction surveys. Guest Suite offers a platform to manage customer reviews for banks, centralize feedback, distribute it across platforms, and respond from a single interface, with semantic analysis to identify recurring subjects and adjust commercial offers accordingly.

5 min

20 Exemples d’avis clients satisfaits pour un hôtel

📣 Clients check online reviews before booking, making a strong review management marketing strategy essential. Positive reviews on platforms like Google, TripAdvisor, or Booking attract new clients and reflect well on a hotel's ability to meet expectations. The article outlines the importance of positive guest reviews for online reputation, their role in booking decisions, their marketing leverage, and their influence on reservation algorithms and search engines. It also provides 20 themed positive review examples for hotels and mentions Guest Suite's partnership with Google, enabling automatic review distribution across impactful platforms. Guest Suite's Review Management system centralizes and publishes client feedback, and an integrated website widget showcases authentic testimonials.

6 min

Avis client automobile : un levier pour booster le trafic en concession

🚗 90% of French consumers use Google My Business (now Google Business Profile) for company insights. 92% consult customer reviews before purchase, affecting automobile industry customer decisions. Local searches like "concession automobile + city" with a search volume over 40 are critical for dealerships. A Google My Business listing aids in local search visibility. The Google Local Pack showcases the top 3 businesses; Google Maps display prioritizes those with the best reviews and significant volume. Guest Suite supports 10,000+ businesses, including Distinxion and Europcar, in managing customer feedback across multiple platforms like Google, Trustpilot, Pages Jaunes, and their own websites.

4 min

Étude sur la suppression des avis Google

📊 GMBapi conducted a study on Google review deletion, covering nearly 5 million reviews across 78 countries and over 19,000 establishments. Inauthentic or fraudulent reviews, particularly 5-star ones suspected of manipulation, are targeted for deletion by Google's advanced detection system. Keyword-based detection triggers removal for generic or repetitive terms used in suspect reviews. Extreme reviews, both overly positive (5 stars) and very negative (1 star), are closely monitored due to their strong influence on a business's e-reputation. The study found that 73.7% of deleted reviews received no response from the business, while only 26.3% had received a reply, suggesting that engagement may influence moderation. Reviews on sensitive topics like working conditions or internal criticism are often deleted. The most deleted reviews are high-rated, with 69.5% being 5-star reviews, compared to just 14% for 4-star ones. To avoid review deletion, businesses should encourage authentic, detailed reviews, avoid incentivizing reviews, and actively interact with customer reviews.

6 min

Créer une fiche Google My Business : Tuto Vidéo & Guide complet

💡 Businesses aiming to attract local customers must create and optimize their Google My Business (GMB) listing. Maintaining a well-optimized GMB profile is essential for local visibility and should be the first step in a marketing strategy. To create a perfect Google establishment listing, follow these steps: 1. Visit Google Business Profile (formerly GMB) and click "Manage". 2. Enter your business name; create a new listing if necessary. 3. Select your type of activity: online commerce, local store, or service provider. 4. Choose your Google My Business activity category. 5. Provide your postal address and contact details (phone number and website, if available). 6. Validate your Google establishment listing, which can be done through SMS, email, video, live video call, postal mail, or Google Search Console. 7. Set your opening hours accurately. 8. Enable Google My Business messages to converse with clients. 9. Write a GMB description using relevant keywords. 10. You've created your Google Business Profile. Optimize your GMB listing by collecting Google reviews with a minimum rating of 4/5, obtaining them in large numbers, and ensuring they are recent (less than one month old). Choose the right activity category for better visibility in Google's Local Pack, where over 90% of internet users click on one of the three displayed listings. Additionally, structure your business title as "Company Name +

4 min

Marketing local : Tour d’horizon sur les grandes tendances à attendre en 2025

📊 By the end of 2024, significant changes have been observed among local businesses, with a focus on evolving for 2025. Super apps are poised to enter the European market, offering an integrated platform for search, online ordering, payment, and customer review management. The use of AI has become more prominent, with 9 out of 10 people in France considering it reassuring when businesses respond to reviews, according to an IFOP study for Guest Suite. AI is expected to be increasingly utilized for responding to customer reviews and handling voice reviews. Businesses are encouraged to leverage hyper-localization and ultra-personalization through geo-targeted campaigns and dynamic content. Voice search optimization and advanced AI assistants are becoming essential in the digital landscape. Regulatory changes, such as the Digital Markets Act (DMA) since March, emphasize transparency in review management and data protection. Google remains a key player in local marketing, with the importance of maintaining an optimized Google Business Profile (GBP). Preparing for upcoming trends, investing in the right tools, and proactive market engagement is crucial for businesses to remain competitive and visible.

6 min

Affiche avis Google : comment la créer et exemples – Guest Suite

📝 In the IFOP x Guest Suite 2023 report, 92% of French people consult customer reviews for information about an establishment, up from 75% in 2021. 92% trust reviews more than traditional advertising. Google is the most used platform with 80% of French internet users consulting reviews there. Google reviews boost local visibility and businesses with high ratings and recent reviews are more likely to appear at the top of search results, attracting new consumers. Creating a Google review poster with a QR code is simple and increases positive customer feedback. Guest Suite offers automated Google review collection through satisfaction surveys and NFC technology, enhancing user experience.

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