Les Expériences et les Services de retour sur Airbnb, en quête de diversification
🏠 Airbnb reintroduces thousands of "services" and "experiences" for booking via its app, as announced on May 13, 2025. These offerings, available in 260 cities for services across 10 categories, and 650 cities worldwide for experiences, undergo professional certification and verification by Airbnb. The strategic shift, aimed at blending incredible lodgings with unique services, responds to a digital tourism activities market worth $280 billion, of which $80 billion is traded through digital channels. This move marks a diversification from its core accommodation business, amidst regulatory pressures on short-term rentals, and follows Airbnb's earlier experience offerings that faced profitability issues leading to reduced promotion in 2022.
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