Ronan Daniel

💲 FCM Travel enhances travel management with AI, targeting efficient tools for travel managers to optimize travel handling, improve safety, and control budgets. AI-powered platforms assist travel managers in optimizing travel management, including handling off-program bookings ("leakage") and alerting for external factors like strikes or geopolitical issues. Integrated into the technology ecosystem, it aids in identifying improvement areas and renegotiation opportunities. Paris-based FCM Travel, operating in over 100 countries, established an AI center of excellence in 2023 and emphasized data investment at the Business Travel Show 2020.

📱 Travel Massive, a global tourism network, released its annual Content Marketing report in 2025, detailing engagement between companies and content creators. Data was collected from 36 countries, with the market comprising tour operators (37%), destination promotion agencies (25%), and travel agencies (23%). Content producers, including bloggers and journalists, mostly have 10-15 years of experience (38%). Journalists and influencers are the primary targets for industry professionals, with podcasters being a priority for only 8%. Advertisers find content producers through recommendations (48%), events (48%), and online (44%); some pay a third party (10%). Creators let the market come to them (two-thirds), rely on recommendations (60%), and some use creator platforms (10%). They're mostly reachable by email (85%) and less through social media (30%). In 2025, popular content forms are blog posts (77%), Instagram/TikTok content (73%), newsletters (34%), downloadable content (18%), and physical products (5%). Content creators earn from sponsorships (51%), affiliate marketing (45%), and providing services like writing and photography (48%). Nearly half (49%) consider promoting services in exchange for travel experiences without other compensation. AI use is acknowledged by 62% of creators, while 30.5% of travel professionals avoid it entirely and 39% approve of its limited use.

💻 L'Arcep published its annual "Pour un numérique soutenable" report, revealing an increasing environmental footprint for France's digital sector. In its 4th edition, the report included data from mobile network equipment providers. Data centers, telecom operators, and the manufacturing and use of devices are the primary contributors. Data centers saw an 11% increase in greenhouse gas emissions and a 19% rise in water consumption to 681,000 m³ in 2023, claiming 46% of the digital sector's carbon footprint. Telecom operators' emissions grew by 4%, despite a 5.8% national decrease and a contrasting 2% increase in their electricity usage. Devices are the largest factor, accounting for 50% of the digital carbon footprint, with 42% from manufacturing and 8% from usage. Despite a decrease in new device consumption in 2023, screen sizes increased, impacting the carbon footprint.