Ronan Daniel, auteur/autrice sur Le 10 Minutes Hôtelier - Page 31 sur 38

2 min

VivaTech 2025 : quels sont les leviers du Tourisme durable ?

🌍 VivaTech 2025, Paris: A significant tourism rebound with nearly a billion visitors in Europe in 2024, surpassing pre-pandemic levels. Over 55% of Intrepid Travel bookings now target mid-season, steering clear of peak times. Multi-modal mobility and EU regulations aim to reduce tourism's carbon footprint. EU's policy draft expected in December 2025, adoption in spring 2026. Initiatives like Copen Pay in Copenhagen highlight local efforts for sustainable travel.

3 min

VivaTech 2025 : l’innovation immersive au service de l’expérience culturelle

📱 Bpifrance unveiled cultural tech startups at VivaTech 2025 in Paris. Excurio offers VR trips for up to 120 people, attracting 3M global visitors. Histovery's "HistoPad" AR tablets enhance cultural site visits, used by 3M annually across 20 sites, including soon at Fort Alamo. Ask Mona enables interaction with art, working with 200 museums, and launched an AI-enhanced wine bottle. Synegram introduces a new music-learning method. These innovations highlight mixed reality's potential in culture and education.

2 min

VivaTech 2025 : Quel futur pour l’IA en Europe ?

💻 Emmanuel Macron, Jensen Huang (CEO of Nvidia), and Arthur Mensch (CEO of Mistral AI) discussed AI's future in Europe at VivaTech 2025 in Paris. Mistral AI and Nvidia announced a landmark partnership to develop European AI infrastructure, emphasizing regional independence from US and Chinese cloud providers. Macron highlighted the importance of building European cloud and AI capabilities for sovereignty and autonomy, underscoring the need for local data centers and computing services.

4 min

Accor : “L’IA est un levier stratégique pour répondre aux transformations de notre secteur”

💻 Accor's strategic use of AI, as shared by Myriam El Harraq, focuses on major transformations in the travel sector. By 2025, Accor aims to enhance traffic acquisition through conversational search, with ChatGPT already handling over 1 billion daily queries. Their strategy includes hyperpersonalization, improved client relations via virtual assistants, and enhanced marketing content. A center of excellence, established in 2024, pilots these projects, with over 6,000 internal users engaging in AI-driven efficiency programs.

3 min

VivaTech 2025 : « l’IA fait les premiers kilomètres, à l’humain de parcourir le dernier »

🌍 VivaTech 2025, Paris: Ask Mona and Evaneos explored AI's impact on tourism, highlighting personalization and efficiency. 73% of consumers and 87% of professionals plan to use AI for travel planning by 2025. AI offers itinerary generation, translation, and email drafting. Risks include over-standardization, but local expertise can enhance experiences. Valentin Schmite emphasizes AI as a starting point, with humans personalizing the journey. Future AI may minimize screen reliance, enhancing travel through voice assistants.

4 min

Navan : « Nous avons été la première société de voyage à intégrer l’IA générative dans notre produit »

🚀 Navan, a tech-first travel company, marks its 10-year milestone at the 2025 Vivatech event. The business travel market is poised to reach $1,630 billion by 2025, according to GBTA. Navan, born in Silicon Valley, integrates AI like ChatGPT swiftly, being the first in business travel to do so. Their AI system, Cognition, uses 200 models for seamless booking and management. Navan's strategy involves organic growth and six acquisitions in Europe over five years.

2 min

VivaTech 2025 : la SNCF s’appuie sur l’expertise IA de l’Ecole Polytechnique

💻 VivaTech 2025, Paris: SNCF collaborates with École Polytechnique on AI for mobility. Initiated in 2024, the teaching and research chair aims to double SNCF's market share to 20%. SNCF, leveraging AI across the group, seeks expertise in machine learning to develop lighter, reliable models. The collaboration continues a historic partnership, enhancing maintenance (e.g., TGV program) and operational efficiency. Laura Chaubard emphasizes AI’s role as a durable technology for future engineering.

2 min

le Français Kolet lève 8,8 millions d’euros pour déployer sa solution de connectivité mobile

📶 Kolet, a Paris-based startup founded in 2024, raised $10 million (8.8 million euros) on June 10, 2025, led by Daphni fund. The funding includes 1 million euros in non-dilutive debt from Bpifrance. Notable participants: Peter Kern (ex-Expedia CEO) and Jon Gieselman (ex-Apple VP Marketing). Kolet aims to expand globally, enhance its digital eSIM offerings and app, and hire internationally. Their eSIM enables connectivity in over 190 countries, targeting the travel sector with a B2B2C model.

3 min

Net Managers : L’IA dans l’hôtellerie exige de l’audace et de la coordination

💻 Vanguélis Panayotis, CEO of MKG Consulting, spoke at the 19th Net Managers event in 2025, emphasizing AI's potential to boost productivity in hospitality. Despite luxury growth prospects for the next four years, mid-range hotels struggle with rising costs. AI can optimize operations like food waste management and staff scheduling. However, Europe's fragmented hotel industry faces challenges in adopting AI, crucial for maintaining its status as the top global destination in the coming decade.

5 min

Projo : « Dans le Travel, la dimension visuelle et expérientielle est très importante »

📹 Projo, a startup incubated by TUI, leverages AI to automate video production for travel professionals, addressing the challenge of producing diverse, high-quality promotional content. Founded by Fabien Roques in 2025, Projo customizes video formats like Instagram ads and newsletters, enhancing travel experience visualization. Collaborating closely with TUI, Projo aims to integrate its solution across TUI's digital platforms, enriching customer engagement through multimedia content. The service focuses on video due to its visual and experiential importance in the travel industry.

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