Instagram et Google : la nouvelle donne du marketing voyage
📷 Instagram posts are now appearing in Google and Bing search results, impacting travel marketing strategies significantly. This change allows Instagram content to reach a broader audience beyond followers, competing with websites for search engine visibility. Nicolas de Dianous, founder of NS4, highlights the need for improved text descriptions in posts for effective "Social SEO." This shift could divert traffic from websites to Instagram, questioning the traditional role of websites while enhancing Instagram's impact on brand visibility.
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