Ronan Daniel, auteur/autrice sur Le 10 Minutes Hôtelier - Page 20 sur 38

2 min

Visit Sweden lance une API nationale pour unifier l’offre touristique

💰 Visit Sweden unveils a national API in September 2025, consolidating Sweden's tourism offerings into a unified digital format for improved visibility. The initiative, led by Visit Sweden's CMO Nils Persson, adopts the international schema.org standard and offers free, license-free data to tourism businesses. The API enhances personalization and innovation, featuring 14,000 references at launch. Collaboration includes regions, companies, and local tourism offices, aiming to boost Sweden's competitiveness as a destination.

2 min

Alltheway lève 3,5 millions d’euros pour accélérer le déploiement de sa solution de gestion des bagages

📦 Alltheway, a French start-up, has raised €3.5 million in a seed funding round led by Innovacom, Groupe ADP, and CDG Invest. Founded in 2022, they aim to expand internationally, targeting the US and Morocco. Their baggage logistics solution manages over 1,200 bags daily with partners like Accor and Air France, reducing airport times to minutes. The funds will boost tech development, APIs, and strategic partnerships. Emilie Gazeau, CEO, emphasizes the solution's efficiency and security.

6 min

Sezame : « Nous nous présentons comme un créateur d’expériences. »

🏨 Jean-Baptiste Pinthon, co-founder of Sezame, developed a solution to help hotels monetize facilities beyond room stays, inspired by low occupancy rates of just 70% in 4-5 star hotels and minimal facility usage (15% spa, 5% restaurant). By 2025, Sezame partnered with 250 hotels in France, offering over 500 experiences. Backed by FairMoove Invest, Sezame aims to expand internationally, starting with Europe, leveraging a B2B2C marketplace model.

3 min

En bref : Agent vocal, coopération transatlantique et turbulences japonaises

✈ ANA, 2025, Japan: All Nippon Airways launches AI tech by BlueWX for turbulence prediction; tested by 2,500 pilots, 86% accuracy. 🌐 EasyHotel, London & Paris: Digital room access via Apple Wallet replacing key cards, uses NFC. ✈️ ITA Airways & United Airlines, from 15 Sep 2025: New code-sharing for US-Italy routes. 🏨 RateGain: Uno Viva voice agent for hotel reservations, multilingual, GDPR-compliant. 🌍 Travel Uni: AI tool for travel agents in 25+ languages; launched with Tourism Thailand. 🌱 Air India: SITA tech to cut 35,000 tons CO2 annually.

2 min

Giata s’offre la plateforme de décision Smartseer pour exploiter ses données hôtelières

💻 Giata, a Berlin-based hotel data expert, announced on September 11, 2025, its acquisition of Smartseer, a Frankfurt-based AI startup founded in 2023. Smartseer processes 50 million decisions monthly across ten markets. Giata, with over 20,000 clients in 80 countries and annual growth over 20%, aims to use Smartseer’s AI to offer highly personalized travel experiences. Smartseer will operate independently within Giata, leveraging insights from AI-trained models on two billion traveler journeys.

2 min

Le taxi autonome de Zoox, filiale d’Amazon, débarque à Las Vegas

🚗 Zoox, Amazon's robotaxi unit, launched its autonomous taxi service in September 2025 in Las Vegas, covering the Strip and nearby areas within a 5 km radius. The service, accessible via the Zoox app, is currently free and aims to familiarize users before transitioning to a paid model. Key partners include Resorts World Las Vegas and AREA15. The taxis, without a pilot cabin, feature remote assistance and a passenger help button, emphasizing a new transport experience.

2 min

United Airlines : l’IA au service d’un marketing en temps réel

🤖 United Airlines, in 2025, partners with Carat and Sightly to enhance real-time marketing using AI. The AI analyzes media and online conversations to identify "cultural moments" for brand communication. This strategy aims to improve United’s image, often tarnished by negative incidents. Initial campaigns, like "Good Leads the Way," show promising results: TikTok CTR tripled and video completion rates rose by over 10 points. United shifts from static planning to dynamic, data-driven marketing.

2 min

L’engagement high-tech des hôtels doit encore convaincre les clients

💻 Selon une étude mondiale d'Hotels.com, 56% des 450 hôtels interrogés ressentent une pression pour moderniser leur offre. Les innovations technologiques se concentrent sur le check-in mobile, la gestion intelligente de l'énergie, et les concierges IA. Toutefois, 70% des clients préfèrent un accueil humain. Les hôtels investissent dans des salles de bain high-tech avec miroirs connectés et robinets à détection de mouvement, mais 52% proposent des démonstrations orales pour faciliter l'utilisation. L’hospitalité doit rester intuitive et personnalisée.

2 min

Le secteur aérien plus que jamais exposé aux cyberattaques

📶 June-August 2025, major airlines like WestJet, Hawaiian Airlines, Quantas, Air France KLM, and Aeroflot faced cyberattacks, with a data breach affecting 5.7 million Quantas customers. Scattered Spider is suspected, with 80% of breaches using social engineering. Aeroflot canceled dozens of flights due to pro-Ukrainian hackers. Old IT infrastructure and valuable data make airlines targets. Experts advocate for behavior analytics and rapid AI-powered responses to combat the rising threat.

2 min

JetBlue mise sur SkyBreathe pour réduire ses émissions

✈️ JetBlue, in 2025, USA, becomes the first American airline to adopt SkyBreathe MyFuelCoach for its fleet, enhancing flight efficiency and cutting emissions. With over 900 daily flights, the tool aids pilots with real-time fuel consumption insights. This initiative could save 276,000 liters of fuel monthly, avoiding over 700 tons of CO₂ annually. JetBlue already saves 56,000 liters monthly with single-engine taxiing, part of its broader environmental strategy, including newer fleets and sustainable fuels.

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