Adopt AI : L’Indispensable rôle des marques du voyage à l’ère de l’IA
🗺️ Paris, November 2025: During the Adopt AI event at the Grand Palais, travel industry leaders discussed AI’s transformative impact. Key figures included Piero Sierra (Skyscanner), Matthias Keller (KAYAK), Johannes Thomas (Trivago), and Gilles Karlé (Kiwi.com). Despite AI’s capabilities, only 2% of Skyscanner’s traffic is AI-driven, though it grows 300% annually. Trust remains crucial, with 54% of travelers confident in AI for travel planning, up from 47% in 2024. The industry emphasizes strong data and transparency to leverage AI effectively.
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