Partenaire

🛩 Lufthansa launches Allegris in 2024, revolutionizing air travel with €2.5 billion investment. Who? Lufthansa. When? 2024. Where? Long-haul flights from Frankfurt and Munich, expanding to Paris and other French cities by winter 2025/2026. What? Allegris offers customizable cabins, individual suites, 2.2m convertible beds, and enhanced services. How? Through research, development, and customer feedback. Why? To set new standards in premium air travel and differentiate with personalized experiences. All long-haul aircraft to be upgraded by 2027.

🏃 During the komoot Partner Awards 2024, 16 campaigns were honored for their creativity and effectiveness, including Ardèche's cycling routes with a 5.8% Click-Through Rate (CTR) and Québec's national parks campaign boasting a 47% Interaction Rate. S-Bahn Berlin achieved a 7.9% CTR, while DB Bike Rental's campaign reached an impressive 103% Interaction Rate. Outdoor campaigns by Bionicdry and Adidas Five Ten also stood out, with Bionicdry's hiking routes hitting a 2.4% CTR and Adidas Five Ten's MTB trails in Switzerland securing a 62% Interaction Rate. The Global Choice award went to Visit Essen for its mix of industrial heritage and modern hiking trails.

🎧 Charentes Tourisme launches its first podcast series, "Les Pieds dans le Plat," featuring seven episodes discussing the tourism sector's challenges, including environmental, societal, and technological transitions. Available on multiple platforms and the Charentes Tourisme website, the podcasts cover topics like GenZ, AI, eco-event planning, and sustainable tourism. A second season is anticipated for 2025, with new episodes until the end of November.