+25 % de revenus incrémentaux sur les métamoteurs : le cas d’ATELIER de Hoteles. Comment les utilisateurs sont passés de l’inspiration à la réservation
📈 During a seven-month campaign from October to May, ATELIER de Hoteles, in partnership with Mirai and Koddi, achieved a 25% increase in bookings and revenue through Google and Tripadvisor sponsored ads. This Mexican hotel chain saw impressions rise by 171%, clicks by 30%, and maintained a strong ROAS of 10.54. The strategy targeted new users, enhancing brand visibility and generating highly profitable direct bookings by reaching travelers early in their booking journey.
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