On parle beaucoup d’IA. De contenus générés. De reach et de performance. Mais ce qui se passe vraiment en ce moment est ailleurs. 👉 Les marques les plus avancées sortent des écrans. J'en ai parlé… | Olivier Ramel | 29 comments
📺 Netflix, a digital giant, is opening physical spaces over 100,000 m² in size for immersive experiences, highlighting a shift from digital to physical engagement. Brands like Airbnb are focusing on real-world experiences, while the event industry sees a resurgence as the digital space becomes saturated. A structured talk with Carlos Diaz at Hexa discussed this trend. The Road to Bercy team plans a 15,000-person conference at Accor Arena, illustrating the growing importance of physical community-building.
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