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Maxime Blot

131 posts

Maxime Blot, Meilleur Ouvrier de France 2023 en réception, possède 18 ans d'expérience dans l'hôtellerie de luxe. Expert en service client, il propose son expertise aux hôteliers et professionnels pour offrir une expérience de service de luxe. Maxime intervient également auprès des étudiants pour partager son savoir-faire. Passionné par l'aspect humain de son métier, il met en avant l'importance d'offrir le meilleur service à la fois aux clients et aux employés. Contactez-le dès maintenant pour discuter de vos besoins.

6 min

L’architecture au service de l’expérience client, avec Michael Malapert

🏢 Michael Malapert, an interior architect, designs unique and inviting spaces that tell a story, especially in the hospitality sector in France, with projects in Athens, Madrid, Nice, Bordeaux, and Paris. His Maison Malapert agency focuses on 4 and 5-star establishments, combining spatial concept with bodily comfort, influenced by his architect father and mother in alternative medicine. The agency's creative process involves a deep analysis of the context to build a strong narrative that shapes design decisions for places like Le Chouchou in Paris and Renaissance in Bordeaux. Sustainability and RSE are integral to their designs, with concepts adapted for both clients and hotel staff. Malapert emphasizes the human element in hospitality, despite advancements in AI.

Développer sa marque employeur pour mieux recruter

📌 The hospitality industry faces a major challenge of attracting talent due to often negative perceptions. A talented waiter's story leaving for RATP due to shame illustrates the issue. Traditionally, employer branding in the sector was a low priority. However, a radical shift is necessary to attract and retain talent, especially Generation Z, who value meaningful work over just a paycheck. Employer branding should reflect the company's DNA and values, using marketing strategies in HR. Concrete actions include being visible, using social media effectively, turning employees into ambassadors, telling inspiring human stories, leveraging video, revamping job offers, and taking prompt, adjustable actions. Employer branding is a strategic imperative for the hospitality industry to make careers attractive and proactively recruit talent.

5 min

S’inspirer des meilleurs vendeurs, avec Alexandre Waquier

🏫 Alexandre Waquier, founder of "Les Héros de la Vente" podcast, discusses sales best practices. Started in high-performance sports software sales, then pivoted to entrepreneurship, creating his software for firefighters and military. Highlights 3 sales trends: hyper-personalization to stand out from automated emails, AI for time-saving in client prospecting and follow-ups, and content-based prospecting to convert interactions on LinkedIn, webinars, and podcasts into sales opportunities. YouTube is ranked as the top podcast platform. Waquier shares insights on upselling and cross-selling strategies, particularly in the hospitality industry, and underlines the underestimated power of podcasts in B2B sales and employer branding.

6 min

Devenir meilleur réceptionniste du monde, avec Joël Darfeuille

🏨 Joël Darfeuille won Meilleur Réceptionniste de France 2024 and Meilleur Réceptionniste du Monde 2025 at the Trophée David Campbell, organized by AICR. The national competition included a video presentation and hotel presentation, with 5 juniors and 5 seniors competing in eloquence contests and role-play games. The international final in Athens focused on managerial skills, with two role-plays, group work, administrative tasks, and detailed knowledge of a fictitious hotel. Joël's preparation involved training with Fairmont professionals, AICR France support, public speaking training, and stress management. His victory leads to new professional opportunities and a desire to inspire the next generation.

5 min

C’est quoi un bon manager ?

💼 Devenir un bon manager implique plus que le titre et le salaire; c'est un processus de remise en question personnelle, d'adoption de pratiques de feedback bidirectionnel et d'écoute active, et nécessite 70% de présence sur le terrain. Les qualités essentielles à développer sont la confiance, la congruence et l'exemplarité. La formation continue, l'expérience pratique et l'autoformation à travers les livres, podcasts, sites web et le coaching individuel sont cruciaux pour un management efficace.

5 min

Le bonheur comme levier de performance en hôtellerie, avec Malene Rydahl

📖 Malene Rydahl, a Franco-Danish expert, delves into exceptional hospitality through workplace happiness. Previously at Hyatt as a communication director, now a speaker and executive coach, she explores the Danish model's impact on management. The article covers Danish well-being influencing management, empathy as a leadership tool, actionable advice for managers, introducing empathy courses in French schools, and evolving leadership for psychological safety. Rydahl's MR method, derived from guiding thousands of leaders, and insights for hospitality leaders emphasize authenticity and self-knowledge for sustainable performance.

5 min

Distribution hôtelière : les secrets de D-EDGE avec Isabelle Falque

📌 D-EDGE, a French company, equips over 17,000 hotels worldwide and leads European hotel technology. Formed by a strategic merger in 2019 between FastBooking and Availpro, it offers a vast array of interconnected solutions to simplify hoteliers' complex ecosystems. With a presence in 25 countries, primarily in Europe and Asia, they provide high-quality, localized customer support, evidenced by a 97.6% customer satisfaction rate. The "Hotel Distribution Report 2025" reveals insights like the average cost of a direct online booking being around 3.5%, significantly lower than OTA commissions of up to 28%. The report, based on 2024 data, highlights the importance of direct bookings and digital marketing strategies such as SEO and metasearch, where Google dominates with over 85% market share.

6 min

Les Petites Cantines : quand la gastronomie rencontre la solidarité, avec Diane Dupré la Tour et Christian Têtedoie – Spécial Podcasthon

🍳 Les Petites Cantines, un réseau de cantines conviviales en France, compte 14 établissements avec projets d'expansion pour 2025, incluant une ouverture à Bordeaux. Fondé par Diane Dupré la Tour, qui a traversé une épreuve personnelle en 2013, le concept est né à Lyon en 2016. Les lieux encouragent la participation des convives dans la préparation des repas, avec un système de prix libre. Le réseau emploie 35 salariés et est soutenu par des entreprises, des collectivités et des fondations. En février 2025, 18,557 adhérents actifs et 6,265 couverts servis témoignent de l'impact social du projet. Diane Dupré la Tour et le chef Christian Têtedoie collaborent pour « Recettes du Collectif », une formation destinée à améliorer les pratiques dans la restauration collective.

4 min

Diriger une collection hôtelière française, avec Delphine Jaouen Despretz, 2L Collection

🏡 Delphine Jaouen manages 2L Collection, which includes five properties, with four 5-star hotels and one 4-star hotel located in Paris, Versailles, Normandy, and Provence. The brand focuses on wellness of body, mind, and heart for guests and staff, offering unique experiences such as meditation boxes, self-hypnosis machines, and mindful tasting sessions. 2L Collection also plans to open wineries at Château de Fonscolombe in 2027, promoting wine-making and tasting. Jaouen's leadership emphasizes human connections, continuous learning, self-confidence, supportive maternity, and a positive mission aligned with the owner's values. The company's RSE commitment prioritizes environmental and social impacts.

2 min

Mon vélociste est meilleur que beaucoup d’hôteliers

🚲 A Bordeaux bike shop's customer service principles – welcoming, listening, advising, and passionate commitment – are highlighted as key to client retention and avoiding the hidden costs of poor service. Suggestions for improving service in hospitality include collective awareness, external inspiration, and analyzing practices. This approach can prevent damage to reputation, loss of clients, and increased new customer acquisition costs.

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