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Accueil Archives pour Margot Ladiray Page 5

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Margot Ladiray

105 posts
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  • 2 min

Comment Uber souhaite-t-il se différencier en multipliant les expériences ?

  • Margot Ladiray
  • 9 décembre 2024
🚠 Uber, enhancing customer experience through immersive events, announced an immersive experience from December 6-22 for Notre-Dame's reopening. In the past year, Uber offered boat reservations in Mykonos, hot-air balloon flights in Turkey, and a luxury Coperni collaboration during Paris Fashion Week. During the Paris 2024 Olympics, they introduced "Uber Cruise" for Seine cruises and "Bubbles" for Champagne cellar tours. Uber France's GM Laureline Serieys highlighted the aim for quality experiences over mere commerce. The company doubled available French cities in two years and introduced services like Uber Reserve and Access for the mobility impaired. Experience-driven marketing differentiates Uber amid competition and supports their service diversification strategy.
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  • 1 min

Le chiffre de la semaine : 350 milliards de dollars

  • Margot Ladiray
  • 6 décembre 2024
🚀 SpaceX, owned by Elon Musk, is in talks to sell insider shares to reach a potential valuation of $350 billion, surpassing Bytedance's $300 billion and OpenAI's $157 billion, aiming to become the highest-valued startup globally. SpaceX plans to carry the Artemis III crew to the Moon with its Starship rocket in 2025 and has already made history with the first private space outing on September 10, with four passengers aboard the Dragon capsule over 1,400km altitude.
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  • 1 min

Uber lance une expérience immersive pour célébrer la réouverture de Notre-Dame de Paris

  • Margot Ladiray
  • 5 décembre 2024
🌎 Uber celebrates the reopening of Notre-Dame de Paris with an immersive experience available from December 6 to 22, operating daily from 10am to 6pm. The free ride, approximately 20 minutes long, departs from Place du Louvre and tours Île de la Cité, featuring a podcast on Notre-Dame's history by Lorànt Deutsch. The special event, Uber Notre-Dame, is accessible to customers within a 10-minute walk of the vehicle.
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  • 3 min

Abandon du plan vélo : quel impact pour le développement des infrastructures cyclables ?

  • Margot Ladiray
  • 4 décembre 2024
🚲 Government's budget for the national bike plan reduced to €100 million from the initially planned €1 billion over five years. The cut could delay or cancel over 400 bike infrastructure projects. Elisabeth Borne introduced the plan in 2023 to fund over 100,000 km of bike lanes by 2030. Despite national cuts, Ile-de-France maintains investments, aiming to triple bike's modal share in 10 years. The VIF (RER Vélo) project in Ile-de-France received €300 million, with continuous sections, including Paris to Le Bourget, to be completed in 2025.
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  • 3 min

A quoi devront ressembler les villes et les mobilités en 2050 ?

  • Margot Ladiray
  • 3 décembre 2024
🏙 At the Aimsun Summit on December 3rd, experts envisioned urban and mobility development for 2050, focusing on societal and environmental challenges. In France, cars dominate as transport, yet the future emphasizes intermodality, like combining cycling with public transport. Paris faces issues with decarbonized mobility, health, environment, and noise. Milestones include the recent Metro Line 14 at Orly after a 60-year wait, with Line 18 upcoming. Achieving net-zero carbon by 2035 requires marrying intermodality with digital tools and data sharing, despite current data deficiencies, as noted by Paris's Cécile Guillou. Sanef seeks to optimize existing infrastructures for climate change, promoting reserved lanes and digital tools to streamline airport traffic. Collaboration and data usage are key for sustainable and tailored urban transport solutions.
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  • 2 min

En février 2025, Paris se transformera en capitale mondiale de l’IA

  • Margot Ladiray
  • 2 décembre 2024
📈 In February 2025, Paris will transform into the world capital of Artificial Intelligence by hosting the first-time Summit for Action on AI on 10th and 11th February. Orchestrated by Clara Chappaz, Secretary of State for Artificial Intelligence and Digital Affairs, the event aims to foster a universal vision and innovative solutions across all sectors. Five themes including AI for public interest and global governance have been outlined. Invited luminaries include Donald Trump and Elon Musk. France aspires to become a leading AI nation, as emphasized by Clara Chappaz and reinforced by OpenAI's new subsidiary in Paris. The government launched "Convergences IA" challenges to spotlight projects addressing significant technological or social issues through AI.
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  • 2 min

Quelles sont les 5 prédictions pour le marché du voyage d’affaires en 2025 ?

  • Margot Ladiray
  • 28 novembre 2024
💰 In 2025, business travel will be revolutionized by AI, with a focus on digital systems and cybersecurity investments due to increased AI use. A massive return to office work will boost business travel and budgets, but with an emphasis on cost rationalization and transparency to minimize financial losses and fraud risks. SAP Concur's study predicts the end of traditional expense reports, with automation reducing error risks. AI will become a corporate market staple, viewed as an assistant for anomaly detection and itinerary recommendations, while travelers and managers learn the most beneficial uses. Lastly, improved T&E tools will provide real-time alerts on disruptions, ensuring traveler wellbeing and security.
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  • 2 min

Digital Markets Act : Google revoit sa copie pour limiter la baisse de trafic des acteurs touristiques en ligne

  • Margot Ladiray
  • 27 novembre 2024
📱 After the Digital Markets Act (DMA) implementation within the EU, direct bookings in the hotel sector dropped by 0.8%, with Google Hotels losing 1.5% of its overall market share. Google is making adjustments to combat a 30% decrease in direct, free booking clicks by introducing new modules for users to choose between comparison sites and direct provider links, and launching "other innovative formats" to display more information such as prices and images. In Germany, Belgium, and Estonia, Google will test removing some debated features to comply with the DMA, despite concerns over user and business benefits.
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  • 2 min

Comment SNCF Connect & Tech souhaite-t-elle professionnaliser le numérique responsable ?

  • Margot Ladiray
  • 27 novembre 2024
💻 SNCF Connect & Tech received the Numérique Responsable label, committing to more sustainable and inclusive digital solutions. This recognition underlines their focus on environmentally responsible practices across all projects. They aim to reduce the digital sector's 3-4% global greenhouse gas emissions and prevent a potential 60% increase by 2040 through eco-design and user accessibility. In 2022, the former OUI.SNCF began efforts towards creating a less energy-consuming solution, conducting an audit with Greenspector.
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  • 1 min

Kayak lance une nouvelle fonctionnalité pour plus de transparence sur le prix des billets d’avion

  • Margot Ladiray
  • 26 novembre 2024
✈ Kayak introduced a new feature for greater transparency on flight ticket prices, allowing users to easily compare baggage fees and change fees. Users can now see an overview of the ticket price, including baggage allowance, modification fees, or seat selection. Matthias Keller, Chief Product Officer at Kayak, aims to simplify the search experience and enable faster, more informed decisions. The feature is currently available to users on computers in France, with more markets to follow. Competitors like Expedia offer similar functionality, whereas Skyscanner only displays baggage and change policy without additional costs.
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