Comment Uber souhaite-t-il se différencier en multipliant les expériences ?
🚠 Uber, enhancing customer experience through immersive events, announced an immersive experience from December 6-22 for Notre-Dame's reopening. In the past year, Uber offered boat reservations in Mykonos, hot-air balloon flights in Turkey, and a luxury Coperni collaboration during Paris Fashion Week. During the Paris 2024 Olympics, they introduced "Uber Cruise" for Seine cruises and "Bubbles" for Champagne cellar tours. Uber France's GM Laureline Serieys highlighted the aim for quality experiences over mere commerce. The company doubled available French cities in two years and introduced services like Uber Reserve and Access for the mobility impaired. Experience-driven marketing differentiates Uber amid competition and supports their service diversification strategy.
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