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Manon MyBeezBox

15 posts
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  • 6 min

Les 5 erreurs à éviter sur sa boutique cadeaux

💸 MyBeezBox highlights the 5 key mistakes to avoid in your gift shop to optimize sales: (1) Poorly organized categories, (2) Low-quality photos, (3) Restrictive gift voucher customization, (4) Neglected description of offers, and (5) Excessive restrictions on voucher use. Recommendations include clear classification, high-quality images, customizable options, detailed writing, and flexible terms to cater to a wider audience and improve user experience.
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  • 8 min

Campagne Social Ads et Bons Cadeaux : la méthode gagnante !

📣 Social ads are integral to digital marketing, allowing businesses to use data resources for targeted advertising. They are billed primarily on a cost-per-click (CPC) basis and serve to increase visibility, traffic, conversion, and sales, among other objectives. In the hospitality industry, social ads effectively promote gift vouchers, providing immediate audience targeting, quick results, limited budget spending, and measurable ROI. The successful case of C2 Hotel in Marseille, which obtained a ROAS of over 4 and a 1.65% click-through rate in the first month, exemplifies their potency. The marketing agency Decibell advises focusing one type of gift voucher at a time and using data tracking tools, like Google Tag Manager and Meta's internal event configuration, to optimize campaigns.
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  • 8 min

Intégrer les bons cadeaux dans les procédures de votre hôtel

🛒 Gift voucher sales have become essential for hotels, providing additional revenue and boosting occupancy during off-peak times. MyBeezBox offers guidance for integrating gift vouchers into hotel procedures, with partnership from consulting and training specialist Hospitali-T. The article highlights the importance of internal procedures for handling vouchers from sale to use, defining roles within the hotel for effective management, and ensuring staff training for optimal customer experience and upselling. It also discusses the involvement of various hotel services like reception, spa, or restaurant, accounting for financial tracking, and marketing for voucher promotion. Internal procedures vary by hotel, focusing on staff training, clear usage conditions, and strategic promotion for profitability. 🛒
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  • 5 min

Logiciel de Gestion Espace Bien-Être : l’outil primordial des spas

🏠 Spa management software streamlines operations for wellness establishments, offering features for scheduling, online booking, payment processing, customer relationship management (CRM), e-marketing, staff management, inventory tracking, sales reporting, and Property Management System (PMS) integration. Benefits include improved service quality, increased sales, reduced no-shows, and enhanced profitability. When choosing software, consider the specific needs of the business type and pricing models, which can be subscription-based with potential add-ons. Examples include Planity for beauty professionals, Fresha offering a free base service with premium features, Bookeo for autonomous or website-integrated booking, Pxier for hotel spas with cloud-based management, Nymphéa for operational optimization, and AquaO for compatibility with multiple hotel PMS systems. Additionally, MyBeezBox provides online store integration to sell treatments and gift certificates, expanding revenue streams.
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