Palladium Hotel Group revoit la structuration de ses marques
🏨 Palladium Hotel Group restructures into two strategic units: Lifestyle Brands and High Energy & All-Inclusive. With a 12% increase, revenue hits €1.2 billion in 2024. The Spanish company operates 40 hotels across eight countries, optimizing brand management for growth. Juan Serra leads Lifestyle Brands, focusing on sustainable growth and customer experience, while Ana Morillo heads the High Energy & All-Inclusive unit. Six new openings and €650 million investment planned by 2026, targeting the French market, which constitutes 6% of European activity.
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