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Lou Rondy

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D-EDGE est désormais disponible sur Oracle Cloud Marketplace

💻 D-EDGE, a leading hospitality tech provider, announced its CRS is available on Oracle Cloud Marketplace. This system can be deployed on Oracle Cloud Infrastructure and integrates with OPERA Cloud via Oracle Hospitality Integration Platform (OHIP). This improves operational efficiency and speeds up new hotel launches. Oracle Cloud Marketplace serves as a one-stop-shop for reliable enterprise applications. This collaboration enhances integration, operational efficiency, and innovation for hotel clients.
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D-EDGE renforce sa stratégie One-Stop-Shop avec le lancement de son CRM 100 % dédié à l’hôtellerie

📈 D-EDGE integrates its CRM seamlessly with its tech platform, including a Booking Engine, Channel Manager, GDS solutions, payment tools, and a Central Reservation Office module. This integration centralizes distribution, client relations, and marketing, providing hoteliers a unified view of the customer journey from reservation to loyalty. D-EDGE claims to offer the most comprehensive 360° solution suite in the market.
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Et si l’expérience de paiement devenait votre nouveau levier de croissance ?

💳 Chez D-EDGE, des milliers d'hôtels utilisent leurs solutions de paiement. Les hôtels qui adoptent une expérience de paiement fluide voient une augmentation de 10 à 15 % des réservations directes. Offrir plusieurs moyens de paiement et une interface optimisée est essentiel dans un environnement mobile-first. Une expérience de paiement intuitive et sécurisée réduit les abandons de réservation et booste le chiffre d'affaires.
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Maximisation des réservations directes : Comment D-EDGE a transformé la stratégie digitale de l’Hôtel Sukhothai Bangkok

🏠 D-EDGE collaborated strategically with the Sukhothai hotel's marketing team, leading to frequent performance reviews and planning sessions. This partnership enabled the timely launch of promotions, including the new Spa at Sukhothai, through search-related ads, display advertising, and photo optimization in Performance Max campaigns to boost visibility and engagement.
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Comment éviter les no-shows et les annulations de dernière minute dans les hôtels ?

🎃 Effective communication with hotel guests is key to prevent no-shows and last-minute cancellations. Sending frequent, personalized reminders via email or SMS can significantly reduce the chances of reservations being forgotten. It’s recommended to send three well-timed reminders: upon booking confirmation, a pre-arrival reminder (3 to 7 days before check-in), and a reminder on the day of arrival. Automated messages also enable guests to confirm their arrival, aiding room allocation and welcoming preparations. D-EDGE partners with LoungeUp, a hotel CRM provider, to optimize the customer journey at every step.
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Le GDS : Un canal de distribution performant que trop d’hôtels négligent

🛆 Hoteliers warn that the Global Distribution System (GDS) is beneficial for business-focused hotels but not ideal for leisure tourism. Magali from Hotel Evergreen Laurel highlights GDS as essential for business segments. Julia from Platzl Hotels notes GDS downsides: seasonality, cancellation policies, availability restrictions, and it has barely evolved since the 1980s with limitations on descriptions and reliance on third parties for rates. GDS payment structures are complex and costly with transaction fees, compensation fees, commissions, and marketing costs. However, GDS offers higher Average Daily Rates (ADR) and lower costs compared to Online Travel Agency (OTA) commissions, which can reach up to 28%. OTAs customers are more price-sensitive and likely to leave negative reviews. Julia advises hotels to analyze if GDS clientele fits their commercial mix and to observe the local market's GDS presence.
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Distribution hôtelière : Le coût réel de la vente directe à l’aube de l’IA

Les revenus issus de la distribution directe aux hôtels augmentent grâce au marketing numérique et aux publicités en ligne dont le coût diminue depuis 2019, améliorant ainsi le retour sur investissement. Par ailleurs, l'utilisation de l'intelligence artificielle (IA) par des acteurs comme Google et Bing montre un potentiel d'amélioration de la performance numérique dans l'hôtellerie.
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