Lancer sa marque de burger, la nouvelle lubie des influenceurs
🍔 French content creators diversify into the fast food industry, capitalizing on their social media following. In 2023, fast food accounted for 55% of France's restaurant revenue. Ibrahim Tsetchoev (IbraTV) and Djam pioneered with Black & White Burger in 2018, now boasting 37 locations and expecting 30 more within two years, with quarterly growth of 15%. Influencers' eateries, like Michou's Mealy and Amixem's Star Smash, show a 20% higher patronage rate in their first year compared to traditional restaurants. Various business models include physical restaurants, virtual establishments with dark kitchens, and collaborations with existing venues.
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