La Tribune de lHotellerie

🏦 Damien Buisson, with over 25 years of experience in hospitality, joins the executive team of SOHOMA to support its strategic and operational development. A graduate of EM Normandie, Université Paris Dauphine, and ESSEC Executive Education, Buisson started at Accor, advancing from marketing analyst to web marketing manager, overseeing the strategy of the group's economy brands. Later, he held marketing director roles at Adagio (Accor and Pierre & Vacances joint venture) and Pierre & Vacances City. At AccorHotels, he managed operations for ibis, hotelF1, Novotel, Mercure, and directed marketing and customer experience for Southern Europe, leading 240 low-cost hotels and Thalassa Sea & Spa. In 2021, he enhanced his expertise in hotel investment at Atream, gaining knowledge in private equity, tourist asset management, and hotel investments. Buisson's move to SOHOMA aims to structure and boost the company's growth.

📈 Trevor Ward annually reviews hotel development across Africa, noting a 13.3% increase to 577 hotels and 104,444 rooms in the pipeline. Egypt leads with 143 hotels and about 34,000 rooms, quadruple Morocco in second place. Cairo alone anticipates over 17,700 rooms. The project realization rate jumped from 21% to 38% in one year, with over 50,000 rooms expected to open by 2025 and 2026. North Africa, especially Egypt, saw a 23% year-on-year growth, outpacing Sub-Saharan Africa's 6%.