La Tribune de lHotellerie

🏨 Marriott International finalized an acquisition of lifestyle hotel brand citizenM on April 28, 2025, aiming to enhance its lifestyle offerings globally. CitizenM, established in 2008, has 36 hotels with 8,544 rooms across over 20 cities, such as New York, London, Paris, Rome, and 3 more hotels (over 600 rooms) under construction, expected to open by mid-2026. Marriott plans to acquire citizenM’s assets for $355 million, with an earn-out potential up to $110 million. The deal, anticipated to complete in 2025 pending regulatory approvals, includes integrating citizenM hotels into Marriott via new long-term franchise agreements, with an expected net room growth of 5% in 2025.

🏖️ Minor Hotels, a global hotel group present in over 58 countries, plans to open Avani+ Fujairah Resort in 2028, marking Avani's debut in the Emirate of Fujairah and its first resort in the United Arab Emirates. The resort, located on the east coast of Fujairah facing the Gulf of Oman, will feature 232 modern rooms and 16 spacious villas with three to five bedrooms, some with private pools and direct lagoon access. This expansion results from a partnership with Al Fahim, a respected family conglomerate, building on their previous successful venture, the Avani+ Palm View Dubai Hotel & Suites.