Croissance externe, France | 22 hotels dans l’escarcelle pour B&B Hotels
🏨 B&B HOTELS acquires 22 hotels, adding 1,797 rooms across 9 regions in partnership with Swiss Life Asset Managers France. The company plans nearly 50 openings in 2023, including new and taken-over hotels, in France, Switzerland, and Belgium. B&B HOTELS' network now exceeds 450 properties in Western Europe. The expansion aligns with the goal of becoming the economical hotel market leader in France and is part of sustainable hospitality efforts, certified by SOCOTEC.
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