Danemark, Rebranding | Zleep Hotels signe un accord avec Marriott International pour rebaptiser ses 14 établissements
🏨 Peter Haaber's company, Core Hospitality, partners with Marriott International to rebrand 14 Zleep Hotels in Denmark to Four Points Flex by Sheraton, majority by December 2023 and the rest by early 2025. The mid-range hotels will emphasize reliable, simple, value-for-money experiences with free breakfast and Wi-Fi for practical, budget-conscious travelers. The rebranding aims to unlock new value potential by leveraging Marriott Bonvoy's established brand recognition.
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