Gouvernance | Mathieu Jullien promu à la Direction de LVMH Vins d’Exception
🍷 LVMH, a luxury goods leader, adopts a unique strategy by appointing Mathieu Jullien as head of LVMH Vins d’Exception, emphasizing cultural influence over profitability. Founded in 2019 within Moët Hennessy, it includes Château d’Yquem, Château Cheval Blanc, Clos des Lambrays, and Colgin Cellars (California). Jullien's strategy focuses on controlled rarity, distribution exclusivity, and cultural coherence. This long-term vision prioritizes heritage and representation over volume maximization.
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