Perspectives | Accor en passe de céder HôtelF1, la fin d’une époque
🏨 Accor in advanced negotiations to sell HôtelF1 and its establishments to Fortress for over €200 million, targeting a focus on mid and upscale segments. HôtelF1, created in the 1980s and once a leader in budget hospitality, has seen a decline due to outdated shared bathroom concepts and faces costly renovations. Despite a 16% decrease from 2023, the French hotel market saw €1.5 billion in transactions in the first half of 2024. If concluded, the deal closes a chapter for travelers and challenges Fortress to modernize the brand.
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