La Tribune de lHotellerie

🏢 The Social Hub opens its first hotel in Rome's vibrant San Lorenzo district on March 31, with a €114 million investment in a 24,000 square meter complex. The facility includes a four-star hotel, coworking spaces, restaurants, meeting and event spaces, and a large public park. This marks the brand's first Rome location, following openings in Florence and Bologna. The site, historically a railway customs house and center for cultural activities until 2019, has been transformed while preserving the area's historical spirit.

🏡 Signia by Hilton is launching in West Cairo, near the Grand Egyptian Museum and Giza Pyramids, accessible within 20 minutes from Sphinx Airport and 50 minutes from Cairo International Airport. Signia by Hilton Cairo Skywalk features 200 rooms and suites, gourmet dining including a rooftop restaurant, a luxury spa, city-view pool, and the city's largest event space of 5,000 m². Club Signia offers exclusive lounge access and bespoke services. Signia by Hilton Residences includes 200 premium apartments (1-2 bedrooms) with hotel amenities access. Khaled Rasekh, President of Skywalk Developments, aims for excellence in partnership with Hilton, enhancing Cairo's attractiveness for tourism and events. Carlos Khneisser of Hilton plans to expand their Egyptian portfolio to 40 establishments, while Rasekh envisions it as a model for premium urban living. Hilton is growing its presence with 25 establishments in Egypt.

🏖 Marriott International teamed up with Mullen Real Estate Capital to bring JW Marriott to Costa Elena, an upscale residential resort in Guanacaste, Costa Rica. The all-inclusive hotel, among the first international JW Marriott resorts, will feature 415 elegant rooms, 11 diverse restaurants and bars, a 4,200 sqm water park with 17 pools, 930 sqm of indoor meeting space, a 1,500 sqm spa, and a state-of-the-art gym. The property boasts 270 meters of beachfront in a sought-after destination.

🏨 IHG Hotels & Resorts to open the 195-room Garner Hotel Haymarket Edinburgh in Scotland in the second half of 2025, marking Garner's brand entrance into the country. Launched in 2023, Garner Hotels is rapidly expanding in Europe and the UK, with the Edinburgh location ideal for business travelers and tourists, near local attractions and the Edinburgh International Conference Centre (EICC). The hotel supports social engagement through a partnership with Action Against Hunger. Garner Hotel Haymarket Edinburgh joins 23 opened and 94 under development worldwide, with 61 properties in Europe, including the Garner Hotel Preston Samlesbury (UK), Garner Hotel Rome Aurelia (Italy), and Garner Hotel Istanbul – Airport Arnavutkoy (Turkey), as well as several more in the DACH market.