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2 min

Dossier de l’été 2025 : la mobilité urbaine va-t-elle décoller grâce au taxi-volant ?

🚀 Archer Aviation, en 2024, a levé 301 millions de dollars pour son taxi volant électrique et sera fournisseur officiel pour les Jeux Olympiques de Los Angeles 2028. Ehang a obtenu une licence pour exploiter son eVTOL comme bus aérien en Chine. TCab Tech a signé un accord d'1 milliard de dollars pour livrer 350 eVTOL en zone MENA. Volocopter, après un dépôt de bilan, prévoit de livrer deux appareils. En France, l'avenir des taxis volants est incertain après le retrait d'une subvention.

4 min

[Tribune] Le marketing hôtelier à l’ère de l’IA : des campagnes personnalisées désormais à portée de main

📰 D'ici 2030, les réservations directes en ligne devraient atteindre 409 milliards de dollars, surpassant les OTAs à 333 milliards. Les revenus mondiaux de l'email marketing pourraient atteindre 17,9 milliards d'ici 2027. 90% des consommateurs attendent des expériences personnalisées, ce qui peut augmenter les ventes de 20%. L'IA révolutionne le marketing hôtelier en automatisant les emails, augmentant les réservations directes jusqu'à quatre fois. Les newsletters personnalisées voient un regain d'intérêt, augmentant les taux d'ouverture de 26%.

3 min

Sous Trump, l’industrie du tourisme mise au défi d’innover pour surmonter les nouvelles restrictions et préserver la mobilité des voyageurs

🌍 Under Trump's return to the White House, the travel industry faces upheaval with new restrictions and geopolitical shifts, necessitating rapid adaptation to maintain international travel. Trump's inauguration saw tightened work visa controls, increased evidence requirements, and revised salary criteria. Cuba, relisted as a terrorism-supporting state on his first day, now forces travelers who visited since January 12, 2021, to apply for a standard U.S. visa (B1/B2) with the same passport. The travel industry must innovate and diversify destinations, with a growing demand for expert visa assistance. Technological advances like AI will help agencies navigate complex visa processes, while collaboration with governments could advocate for smoother travel amidst new regulations.

2 min

Eventiz nomme Guillaume Poulain comme Directeur Général et annonce une réorganisation de son équipe

📅 Eventiz, a key player in French-speaking tourism media and events, announced a leadership reorganization with Guillaume Poulain becoming the new General Manager. Poulain, who has been the editorial director since 2018, is tasked with guiding the team and implementing Eventiz's global strategy. Arnaud Gloannec, Vice President of Operations, Charles Vanhoutte, Vice President of Sales, and Julie Clerget, Vice President of Event Creation and Production, join the leadership team. Eventiz, which includes media brands like L'Echo touristique, DeplacementsPros.com, and TOM.travel, as well as key events like Travel d'Or and Innovation Trophies, aims to accelerate development with innovative offers in partnership with Travelsoft. The restructured team aspires to solidify Eventiz's position as a major player in the tourism industry by prioritizing innovation and expertise.

2 min

Net Managers Collection Hiver : Plongée au cœur des tendances touristiques et des enjeux mondiaux

🏖 Net Managers Collection Hiver will take place from January 15-18 in Méribel, featuring 10 speakers addressing technological trends, global issues, and the reconfiguration of international order, including the re-election of Trump and the rise of BRICS. Notable programs include "Le Triomphant", an open source AI model acclaimed in May 2024, strategies for engaging youth through video games, responsible water management for sustainable tourism, the influence of the documentary "KAIZEN" with over 40 million views, and the role of AI agents in society. Forty companies, including Groupe Vinci Airport and Disney, will attend, discussing the utilization of data for tourism marketing strategies.

2 min

Marketing et réseaux sociaux : quels changements en matière d’influence en 2025 ?

💡 Anne-Cécile Guillemot, co-founder of Dynvibe, highlights five key trends reshaping influencer marketing. Brands shift towards long-term, quality-focused strategies for more authentic impact, moving away from costly, short-term 'star' influencer partnerships. The rise of 'Changemakers', specialized influencers with up to four times higher engagement, offers authenticity and transparency. AI tools enhance real-time content creation and optimization. Brand ambassadors now embody brand values for deeper connections. TikTok Shop's feature drove over $1 billion in U.S. sales in six months, allowing consumers to become micro-retailers.

2 min

Museum Connections 2025 : tout ce qu’il faut savoir

🎭 Museum Connections, the international trade fair for museum equipment and enhancement, will return to Porte de Versailles, Paris, on January 14-15, 2025. Last year's event attracted 5,414 participants and 383 exhibitors. Highlighted are conferences on digital impact and innovation in cultural venues on January 14 from 14:00-15:00 and 16:00-16:45, and on cultural innovation on January 15 from 15:00-15:45. Three exhibition spaces include Museum Life, Museum Shop, and Museum Tech, featuring key players such as Ask Mona, Affluences, Cultival, and others. Opening hours are 9:30-18:30 on January 14 and 9:30-18:00 on January 15.

2 min

Travel d’Or 2025 : les candidatures sont ouvertes

🏕 "16th Travel d’Or™ awards open for applications, set for April 3, 2025, at Palais Brongniart, Paris. Eventiz organizes the event, celebrating tourism sector influencers with 12 categories, acknowledging reputation, creativity, innovation, and sustainable tourism commitments. Application deadline: January 15. Pre-selected 350 companies compete, with new evaluation methodologies including specialized institute surveys. Non-participants and new applicants have different instructions for participation.

2 min

Art Explora fait appel à Convious pour optimiser l’expérience de son festival itinérant

🎭 Art Explora's itinerant cultural festival started in March 2024 in Malta and will conclude in 2026, touring 15 countries. Convious was enlisted to manage reservations, optimize visitor flow, and tailor experiences to local expectations. The bateau-musée accommodates 40 visitors every 15 minutes, and the VR experience lasts 20 minutes. Convious's back-office allows local staff to adjust quotas in real-time, accounting for local booking habits, like in Morocco where online ticket purchasing isn't common. Automated marketing tools are used for pre- and post-visit communication. The Marseille chapter included a donation module benefiting the Art Explora foundation, offering unlimited festival access and rewards like a magazine and tote bag, with donations potentially unlocking a dinner raffle.

3 min

L’essor des vols de données à l’ère de l’IA : un défi pour la cybersécurité

🚀 Hamza Sayah, co-founder and CTO of Qevlar AI, highlights the alarming increase in data thefts in 2024, intensified by the use of Artificial Intelligence (AI). In 2023, 67% of data thefts remained undetected for over 100 days. AI not only aids cybercriminals but also equips businesses with advanced defense strategies, such as automating incident analysis, which increases productivity and accuracy in Security Operations Centers (SOC). Organizations are advised to adopt a "Zero Trust" architecture and continuous monitoring using AI to detect real-time anomalies, automate incident analysis, maintain tested backups, and train teams on new threats and security best practices. The human-AI synergy is key to effective cybersecurity.

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