B&B Hotels renforce sa présence européenne avec 13 nouvelles ouvertures
🏨 B&B Hotels plans 48 hotel openings in Europe in 2024, including 38 takeovers and 10 new constructions. Recent launches in Frankfurt-Oder, Hagen, Idar-Oberstein, St. Pölten, Aalborg, and Warsaw expand its presence in Germany, Austria, Scandinavia, and Poland. December will see new establishments in Wismar, Bruchsal-Karlsdorf, and Kalisz, part of a strategy with nearly 60 lease contracts signed for 2024. A particular focus on sustainability and social responsibility is emphasized. Aalborg's new hotel in Denmark opened on November 21, 2024, featuring 101 rooms.
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