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⛷ French ski resorts are bustling as they gear up for numerous visitors this holiday season. By November 20, certain destinations reported favorable hotel booking weather, with notable reservation increases since November 23, 2024. MKG Consulting, a specialized press and sectoral studies firm based in Paris, provides insights into the evolving popularity of these destinations.

🏨 MEININGER Hotels expands its French presence, announcing a new property in Strasbourg slated for a 2027 opening after demolishing the Europcar building. This fifth French location joins Paris, Lyon, Bordeaux, and Marseille sites. Near La Petite France and UNESCO heritage center, the hotel will offer 114 rooms with a total of 349 beds. Strasbourg, the seventh-largest city in France, annually attracts over four million visitors.

🏨 Covivio, through its subsidiary Covivio Hotels, acquired the Iberostar Las Dalias 4-star hotel walls in Tenerife for €81 million from a company controlled by Starwood Capital. The hotel is located in Adeje, a major tourist destination in Spain, where Tenerife recorded about 70 million overnight stays in 2023, accounting for 20% of Spain's total. This purchase signifies a strategic development move for Covivio in the Southern European hotel market.

🏦 October comparison to the previous year's Rugby World Cup period showed a decline. However, November 2024 saw a positive outcome with stable Revenue per Available Room (RevPAR) near €70, bolstered by high-end hotels' performance. Despite this, the market is largely static with low occupancy rates across most categories, except for the slight exception of luxury hotels. Economic challenges, such as difficulties in forming a government and passing a budget, contribute to the subdued market sentiment. MKG Consulting specializes in press, sector studies, events, and training, based in Paris.

🌱 B&B HOTELS, supported by the UN, has its carbon emission reduction goals validated by the Science Based Targets initiative. Aiming to align with the Paris Climate Accord, the group commits to a greener future. Presently, B&B HOTELS has 102 job openings in France.

💰 Vanessa Heydorff, Directrice générale France de Booking.com, highlighted the company's resilience and growth. Booking.com saw a 35% increase in booked nights compared to 2019, reaching a milestone of one billion booked nights in 2023. The company supports hoteliers with "connected travel" and revenue optimization solutions.

🏨 Mama Shelter will open a new 153-room hotel near Disneyland Paris in 2028, spanning 6,000 m², managed by Ennismore after signing with KNSA Hospitality. The KNSA Hospitality group, owning seven Mama Shelter hotels, expands its European lifestyle hospitality footprint. The Val d’Europe hotel will feature two public restaurants, including a rooftop dining area.

🏨 OYO acquired G6 Hospitality, franchisor of Motel 6 and Studio 6, for $525 million from Blackstone Real Estate, aiming to add 150+ hotels by 2025. OYO will maintain brand identity and honor existing franchise agreements, while enhancing customer experience with technological innovations utilizing their 300 tech experts.