Barceló Hotel Group s’étend en Allemagne avec l’ouverture d’Occidental Dresden Newa
🏨 Barceló Hotel Group expands in Germany with the upcoming opening of the Occidental Dresden Newa, a four-star hotel in Dresden's historic center. The Occidental Dresden Newa, formerly Pullman Dresden Newa, near the central station and city center, features 319 rooms to be fully renovated by 2025. This second Barceló property in Germany aligns with their Central European growth strategy. Dresden, known for baroque architecture and historic sites, attracts tourists to its Frauenkirche, Zwinger, and Semperoper. Barceló operates 11 hotels across 6 countries in the region. José Ramón Alvarez-Cervela Rodríguez, European Director of Barceló, emphasizes Europe's strategic importance for expansion due to its tourist potential.
Partager