Juliette Deffayet

📰 Paris, France – SiteMinder's Changing Traveller Report 2026 reveals that nearly 70% of French travelers believe AI can enhance their booking experience. Key interest areas include fraud detection (38%), price monitoring (33%), and review synthesis (26%). A dynamic pricing strategy is now better understood, with 60% accepting price increases during peak periods. 40% express a greater desire to travel in 2026, focusing on value and impact. France remains a top global destination, with Paris as the 3rd most desired city.

📅 Paris, August 2025 – SiteMinder’s study reveals 65% of French hoteliers believe advanced systems could boost annual revenues by 6%, tapping into billions of euros in the €60 billion sector. Surveying 700 hoteliers, 93% stress speed, with 58% deeming it critical. Despite this, 36% update rates monthly, and 79% spend over 11 hours weekly on manual tasks. SiteMinder's UltraSync and iQ AI aim to revolutionize this, processing 130 million bookings annually, enhancing revenue management with real-time data.