Julia Tissandier

📖 Improving occupancy rates is crucial for hospitality profitability, utilizing dynamic pricing and Yield Management to adjust rates based on various parameters. To attract bookings during off-peak periods, special offers and leveraging Online Travel Agencies (OTAs) are recommended. Enhancing customer experience is key, focusing on personalized services, loyalty programs, and monitoring online reviews. Diversifying revenue sources through packages, local partnerships, and event offerings can also boost profitability. Implementing a well-defined marketing strategy, prioritizing SEO and social media engagement, and fostering sustainable practices by reducing costs and collaborating with local producers are vital. Lastly, adopting new technologies, including AI, and modernizing facilities can streamline operations and improve client experiences.

📝 Tourism businesses should utilize customer review platforms like TripAdvisor and Verified Reviews, and create a 'Google My Business' profile for easy collection of reviews and improved search engine ranking. Social media, particularly Facebook's Reviews feature, is essential in a competitive, influence-driven market. Online reputation management is key, with social listening tools and AI like Fullwhere's innovative solutions aiding in monitoring and responding to customer feedback. Responding to negative comments with a professional demeanor can turn potentially damaging situations into positive outcomes. Encouraging satisfied customers to share their experiences can attract more customers, and fraudulent reviews should be reported and dealt with using specialized analysis tools.

🛃 Hoteliers are challenged to stand out in a competitive market by not solely relying on their websites but leveraging platforms like Booking or Expedia for broader visibility. They need to use efficient CRS like I-Résa for managing reservations across channels. Niche markets, innovative services, and unique identities help avoid being lost in the crowd. Adopting Yield Management with dynamic pricing is crucial; fixed rates risk competitiveness. Social media presence and management of customer reviews are essential for visibility and reputation. Personalized offers and quality service are key in current tourism trends. Technological advancements, SEO attention, and mobile-friendly sites are non-negotiable for staying ahead. AI, like chatbots, can optimize operations. Sustainable practices respond to consumer expectations and reduce environmental impact. Staying abreast of industry changes and continually adapting to new technologies and social trends is vital for success in the tourism sector.

🏂 Ski vacations are costly due to increasing prices for accommodation, lift passes, and ski gear. Mid-mountain resorts offer lower rates than large Alpine domains and are family-friendly. G2A Consulting noted a rise in January (+4%) and March (+2%) booking intentions for winter 2025, compared to 2023, outside school holidays. Choices range from apartments to 5-star hotels, with amenities like pools and wellness areas. With climate change affecting snowfall, resorts diversify activities beyond skiing to optimize year-round occupancy and appeal to summer tourists. Sustainable practices and labels like Flocon Vert and Nordic France are influencing French tourists' decisions.

🎬 Parc Astérix unveiled 'Toutatis' in 2023 and plans a 4-star hotel themed on Asterix's travels for 2026. O Gliss Park in Vendée and Le Pal in Auvergne launched new water attractions in 2024. Walibi announced a new roller coaster 'Mahuka'. Puy du Fou excels with historical shows; its latest, 'le Mime et l’Étoile,' highlights continuous innovation, while Futuroscope will introduce 'Aquascope' in 2024, an immersive underwater world. Park World Excellence Awards 2023 saw Parc Astérix awarded Best European Amusement Park, with Puy du Fou's show also winning that year.

🏖 Key factors in choosing tourist accommodations in France include budget, with platforms like Booking.com providing price comparison. Location is vital with preferences for beach, mountain, or city proximity, and accessibility to transportation. Diverse lodging types such as hotels, apartment rentals, and eco-labeled options cater to various tastes. Online presence, user reviews, and recommendations on platforms like Google or TripAdvisor hugely influence decisions. Comfort amenities like air conditioning, free wifi, and family-friendly facilities are also decisive.

🏖️ In France, tourism accommodation is adapting to trends over the past decade, including increased weekend and short stay offers. The health crisis sparked a higher demand for long stays and "workation" trends. Eco-friendly accommodations are on the rise with over 16% of French travelers preferring sustainable lodgings in 2024, up from 12.6% in 2023. Collaborative economy platforms like Airbnb have grown, challenging traditional hotels, which are now embracing AI and digitalization to stay competitive.