Julia Luczak-Rougeaux

💰 Dave Stephenson, Chief Business Officer of Airbnb, announced at the Phocuswright conference in Phoenix that Airbnb would not develop AI-generated chatbots for trip planning. Competitors like Accor, Expedia, TUI, and Get Your Guide have adopted conversational AI tools, yet Airbnb found them unsatisfactory after testing with OpenAI. In May 2023, CEO Brian Chesky revealed Airbnb's plan for a new AI-augmented platform to provide ultra-personalized experiences and hinted at a future beyond housing rentals. Airbnb is enhancing user profiles for tailored recommendations.

🚀 American Airlines implements a new system in over 100 U.S. airports to prevent passengers from cutting in line during boarding. Tested at Albuquerque, Tucson, and Washington Reagan airports, the technology detects boarding pass intrusions, signaling with a "beep beep" and a prompt to rejoin the queue. Introduced before Thanksgiving, the measure aims to enhance boarding experiences for 8.3 million travelers and reduce airport chaos. Other airlines may follow suit with this straightforward deterrent.

🛒 My Hotel Reputation, founded in 2017, specialized in digital marketing for hospitality, launched Angel IA for hotel groups, restaurants, and campings, utilizing generative AI to manage online reviews. Angel IA offers automated yet editable AI-generated responses, personalization features, and has processed about 200,000 reviews with 60,000 published responses since 2019. Despite 80% automation capability, human supervision is recommended to ensure quality, with a future "autopilot" mode for fully automated responses.

📊 After ten years of development, Afnor published the ISO 56001 in 2024, the first certifiable standard for innovation management. Unlike ISO 9001 (quality) and ISO 27001 (information security), ISO 56001 emphasizes creativity and value creation. Companies can be externally audited to receive compliance certification. It's not legally mandatory but aids in competitiveness, especially against foreign firms. Major adopters include Colas Group, Alten Group, SPIE France, and the French Alternative Energies and Atomic Energy Commission (CEA). However, small enterprises may view it as an additional administrative burden. The standard involved 79 countries and various experts and was significantly influenced by France, despite initial reluctance.