Julia Luczak-Rougeaux

📱 Hootsuite predicts 2025 social media trends: creativity boundaries pushed, social listening for performance measurement, AI transforming content production and marketing strategy. By 2024, nearly half of social content aimed to inform, educate, or entertain without directly promoting products. Brands increasingly engage in creators' comment sections for visibility and genuine connections, especially with Gen Z. 62% of social media professionals use social listening tools, demonstrating direct sales and leads impact. 82% of marketers can track trends, using social listening for strategic exploitation. 69% see AI as a revolutionary technology, with 83% stating it boosts content production. Over 75% of strategic leaders use AI, surpassing execution roles, with nearly half of marketing leaders investing in AI tools for their teams. AI standard practice for content creation by 2025, impacting strategic capabilities and marketing efficiency.

🏫 Notre-Dame de Paris reopens after the April 15, 2019 fire, thanks to technologies like LiDAR, 3D modeling, and 3D printing. A "digital twin" 1:1 scale model was created using lasergrammetry and terrestrial/aerial photogrammetry. Art Graphique et Patrimoine scanned the structure building a detailed 3D database, used by architects, engineers, and archaeologists for a precise restoration. Drones mapped inaccessible areas post-fire, and new algorithms with 3D printing were employed for complex parts. The initiative illustrates the synergy of science and culture in heritage preservation.

✈ Air France-KLM partners with Google Cloud to leverage generative AI, aiming to transform operations and enhance customer experiences in aviation. Through the strategic collaboration, the massive daily data generated by airlines, including booking trends and operational performance, will be analyzed and turned into solutions for customer experience improvement, operational efficiency, and new service creation. The partnership focuses on personalizing offers and streamlining passenger interactions during booking, in-flight, and post-travel. 🌐

📅 In the study "IA GÉNÉRATIVE: S’UNIR OU SUBIR," experts warn that AI generative growth heralds a major shift: agentification in tourism. Arno Pons, Secretary-General of Digital New Deal, emphasizes the importance of data-rich language models (LLMs) and advises tourism businesses to jointly develop a sector-specific LLM to avoid being squeezed by dominant "Big Tech" and "Big AI" firms. EONA-X is identified as a data-sharing initiative giving the tourism sector a competitive edge. A consortium called Gen4Travel, including Accor, ADP, Atout France, Themis-X, and Alltheway, is developing a travel assistant leveraging data portability from My Travel Connect service.

✈ AirHelp, a German company, acquired Bulgarian startup ClaimCompass, both specializing in passenger compensation for disrupted flights. ClaimCompass, founded in 2015 by Tatyana Mitkova, Alexander Sumin, and Velizar Shulev, has assisted over 500,000 travelers, handling claims worth over $110 million. AirHelp, with a 400-person team, has processed over 16 million compensation requests, aiding more than 2 million passengers. This strategic merger aims to enforce European Regulation 261/2004 and increase public awareness of air passenger rights.

🗽 Notre-Dame de Paris reopens on December 8, 2024, coinciding with the Immaculate Conception. Extended hours to 10pm daily during the first week, then usual hours from December 16. Online reservations for visiting advised starting around December 1. Mobile app "Compagnon de visite" available for iOS and Android. Free main entrance, ticketed access to the Trésor. Over 2,000 artisans, €700 million in donations for restoration. President Macron to speak at the reopening ceremony.