Julia Luczak-Rougeaux, auteur/autrice sur Le 10 Minutes Hôtelier - Page 15 sur 17

2 min

IFTM24 : 3 questions à Sojern

📱 During the IFTM Top Resa 2024 event, Cédric Lopez from Sojern highlighted artificial intelligence (AI) as transforming the tourism landscape by enhancing marketing performance and content targeting. AI generative intelligence adapts website content based on user data like origin, age, and behavior. Despite Google's recent decision not to eliminate third-party cookies from Chrome, allowing users to choose their activation, the tourism industry is shifting towards "hashed emails" for online traveler targeting while maintaining privacy. Additionally, the RGPD's right to data portability is considered inferior to the ID enrichment approach for user targeting and experience.

1 min

IFTM24 : Explore Grand Est lance un service inspiré de nos applications préférées

🏖 During the IFTM Top Resa event, Nicolas François, Director of the Digital, Commercialization, Explore Grand Est Platform at the Regional Tourism Agency Grand-Est, spoke about their new service My Explore. My Explore, part of the Explore Grand Est platform, aims to connect travelers with tourism stakeholders in the Grand Est through collections of exclusive and thematic tourist offers.

1 min

IFTM24 : « Il y a trop peu d’investissements dans les startups du tourisme »

🏖️ At IFTM Top Resa, CEO of SWiTCH, Armelle Solelhac, revealed the lack of investments in tourism and sports sectors. She's working towards establishing a dedicated investment fund.

4 min

Quelle importance les Français accordent-ils au numérique dans les musées ?

🎭 In a survey conducted by Routard.com between August 1st and September 2nd, 2024, involving 1,029 French travelers aged 35-70, it was found that 57% have used QR codes, 56% touch screens or tablets, and 49% dedicated mobile apps during cultural visits. Virtual Reality (VR) was experienced by 25%, Augmented Reality (AR) by 13%, while interactions with AI-driven avatars (2%), interactive holograms (5%), and robots (2%) were less common. Despite the digital engagement, 47% still prefer "classic" exhibitions over digital ones, yet 60% believe cultural venues need to reinvent themselves, with 62% advocating for more digital technology and multisensory experiences. 📍 France; 📅 Survey: Aug 1 - Sep 2, 2024; 🔢 Respondents: 1,029; 👥 Age: 35-70; 🎨 Digital in Culture: QR Code (57%), Touchscreen/Tablet (56%), Mobile App (49%), VR (25%), AI Avatar (2%).

2 min

Luniwave lève 1 million d’euros et veut devenir le leader de l’expérience éco-responsable

🌱 Luniwave, created in 2021, secured €1 million from Side Angels, Bpifrance, Super Capital, Campus Fund, and Inovexus. The raise aims to expand its eco-responsible footprint in the hospitality sector, targeting 100 establishments by next year, up from 20 current clients, including B&B, Accor, Best Western, Compagnie des Alpes, and soon Club Med. The startup's "green miles" system rewards sustainable actions and is piloting projects with Atout France in Meuse. Another funding round is anticipated in 2025.

3 min

Levées de fonds : La French Tech connaît une stabilité mais l’avenir reste incertain

💵 French Tech startups stabilized with €4.26 billion raised in the first half of 2024, matching the previous year’s figure for the same period, but falling short of the €8.39 billion high in 2022's first half. France remains Europe's second most attractive market for venture capital. Investment trends show a 54% increase in funding rounds over €100 million, reaching €1.5 billion, while mid-sized rounds fell by over 20%. Smaller rounds under €10 million grew by 3% in amount and 15% in number. The French Tech sector created over 1.3 million jobs in 2024, a 200,000 job increase from 2023, and startup revenues rose by 27%. Despite economic uncertainty, 80% of startups aim for profitability within three years.

2 min

Seules 15,6 % des patrons de la travel tech sont des femmes

📈 In the travel tech industry, only 15.6% of CEOs are women, according to Belvera Partners' analysis using their Travel Tech Map and LinkedIn profiles. The study includes 400 companies and reveals a slight increase from 12.4% female CEOs in 2021. The lobbying sector leads with 36% female CEOs, while car rentals have 10%. Cécile Valero and Laurence Giuliani of OK Juno highlight systemic issues like the "impostor syndrome," "boys clubs," and gendered education as contributing factors.

1 min

Tomate Ep08 : La Belle Epoque et San Junipero avec Ange Pozzo Di Borgo (HIT)

🎬 In the 8th episode of "Tomate," tech and travel professionals discuss "La Belle Epoque" by Nicolas Bedos and "San Junipero" (S03 Ep04) from "Black Mirror." Ange Pozzo Di Borgo, responsible for Hauts-de-France Innovation Tourism, joins the conversation, focusing on time and space travel and the role of emotion and theatricality in creating memorable travel experiences. "La Belle Epoque" features a disillusioned man in his sixties offered a time-travel experience by a theatrical historical reenactment company, while "San Junipero" explores a deep connection between two women transcending space and time.

1 min

En 10 ans, comment ont évolué les investissements dans le voyage et la mobilité ?

📍 TNMT highlights a decade of venture capital investments in travel and mobility tech. Pre-2020 saw rapid market growth, with sector leaders like rideshare and electric bikes/scooters dominating. However, post-2020 pandemic, venture capital confidence waned, questioning the unsustainable hypergrowth model. TNMT's infographic focuses on top-funded companies in aerial mobility, online travel, hospitality, and ground transportation, reflecting the investment decline over the past three years.

4 min

Comment les acquisitions de Travelsoft renforcent-t-elles le groupe d’un point de vue technologique ?

🏩 Travelsoft Group acquired five European travel tech companies since March 2023: Traffics, Travel Compositor, Travel Connection, Atcore Technology, and TravelgateX. This expansion aims to reach new markets and improve operational and technological efficiency. TravelgateX integration into Orchestra platform is in progress, enhancing connectivity with over 1,000 additional hotel partners and processing 7 billion searches and 50,000 bookings daily. Travel Compositor's multi-destination booking feature is now in Orchestra, allowing complex European trip planning. Travelsoft also explores sector-specific markets like ski resorts and local tourism, exemplified by partnerships with La Plagne and Chamonix for booking platforms. Despite diversifying into payment and data services, Travelsoft does not view itself as a competitor to tech giants like Amadeus and Sabre.

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