Julia Luczak-Rougeaux, auteur/autrice sur Le 10 Minutes Hôtelier - Page 12 sur 17

2 min

Les hôtels connaissent une perte de réservations directes depuis l’instauration du DMA

🏨 After the implementation of the Digital Markets Act (DMA) on January 19, 2024, in the EU, hotels experienced a 0.8% drop in direct bookings, per a Mirai study. Google Hotels bookings fell from 13.4% to 8.9%, reducing Google's overall market share in the EU by 1.5%, despite Google Ads and organic search recuperating some losses with increases of 1.5% and 2%, respectively. The DMA's impact outside the EU was less pronounced, with Google Hotel Ads maintaining prominence. Booking.com's upcoming "gatekeeper" status compliance with DMA by November 2024 could induce further shifts.

3 min

France Tourisme Lab : nouvelle gouvernance et nouvelles perspectives pour l’innovation dans le Tourisme

🏖️ France Tourisme Lab, launched in 2016 by the DGE, has supported nearly 400 startups. In 2024, the network, now comprising eight "labs" with a ninth joining in late October, redefined its governance without government subsidies. Emmanuel Bobin and Marion Oudenot-Piton, elected for a two-year term, will represent the network, focusing on innovation and startup support, including a collective fund and a methodology for startup/territory experimentation. France Tourisme Lab will also create event "corners" and launch a website in early 2025.

3 min

Amadeus mise sur le cloud et l’éco-conception pour réduire son impact environnemental

🛡️ Amadeus invested 1 million euros in 2024 to revamp internal operations, aiming to reduce its carbon footprint with a strategy based on energy consumption optimization, hardware use reduction, and adjustment of consumption during peak renewable energy times. Partnering with Green Software Foundation, it developed a tool to monitor real-time carbon emissions of software being developed. By 2024, 60-70% of "shopping" traffic will be cloud-managed with Microsoft, with a current Microsoft data center PUE of 1.12 compared to Amadeus's 1.2. Amadeus targets a 10% SCI reduction for flight searches within three years.

4 min

Patrivia : La révolution numérique manquée des monuments historiques

🏫 Patrivia, founded in 2016, to digitalize ticketing for 2,500 castles and 1,200 'Musée de France' labeled museums, announced closure due to financial difficulties, institutional inertia, and lack of support. By 2018, the company raised €230,000, followed by a partnership with Stéphane Bern's Mission Patrimoine and the 'Pass Patrimoine'. The 2019 Notre-Dame fire led to the loss of an €800,000 contract. Despite a €1 million fundraise in 2020, COVID-19 and subsequent restrictions heavily impacted operations. The anticipated channel manager, launched in February 2024, failed to attract further investment amidst the Ukraine war tensions. Co-founder Christian Clarke de Dromantin acknowledges the mismatch between startup pace and historic monument management, alongside difficulties with public sector engagement and financing challenges.

2 min

Le GDS est encore trop souvent sous-estimé par les hôteliers selon D-Edge

📅 In an analysis by D-EDGE, it's reported that Global Distribution Systems (GDS) are strategic for hotels, particularly for business travel, but remain underutilized. GDS bookings in hospitality grew 54% from January to May in 2024 compared to the same period in 2023. The average daily rate (ADR) through GDS is €179, outperforming OTA's €124 to €168, with a lower cancellation rate of 4.6% versus Booking Holdings’ 37.2%. Distribution costs for GDS range between 18%-20%, lower than OTA's and Wholesalers' 20%-40%. "Bleisure" travel, mixing business with leisure, is projected to grow 19.5% annually to $4.2 trillion by 2034.

2 min

Tourisme durable : FairMoove rachète We Go GreenR et FiG

🌱 FairMoove acquired We Go GreenR and FiG in 2023, adding eco-responsible accommodations and sustainable dining to its responsible tourism portfolio in France and internationally. These startups join a group covering tourism sectors, including housing, restaurants, and travel agencies, aimed at transitioning towards sustainable practices. We Go GreenR aids over 2800 professionals in ecological transitions, while FiG offers carbon calculators for restaurants. The new team of 38 will be led by Hubert Vendeville, with We Go GreenR's co-founder as Deputy Director.

3 min

Avec le développement de NDC, de nouveaux agrégateurs voient le jour

📈 IATA developed the NDC (New Distribution Capability) in 2012, aiming to replace EDIFACT used by GDSs like Amadeus, Sabre, and Travelport. NDC promises direct airline-agency connections, eliminating GDS intermediary costs and offering personalized content. However, GDSs have integrated NDC content into their PSS. Newcomers like Metis (founded in 2021) provide platforms aggregating GDS and NDC content, targeting businesses without TMCs. Other aggregators include Amadeus, Air Gateway, Navan, and WonderMiles, the latter claiming unique post-issuance modification capabilities. The sector still evolves, awaiting IATA's One Order standard.

3 min

Le nouveau commissaire au transport européen sera chargé de développer l’Hyperloop

🏫 Ursula von der Leyen, re-elected as European Commission President in July for a second term, tasks Apostolos Tzitzikostas to develop and promote Hyperloop technology as the new European Transport Commissioner, pending a hearing by MEPs. In 2020, the European Commission's "sustainable and smart mobility strategy" aimed for carbon neutrality by 2050, including Hyperloop development. Virgin Hyperloop closed on December 31, 2023, while Hyperloop TT moved from Toulouse to Italy in March 2024. Transpod's Paris-Limoges project is delayed due to funding issues. Hyperloop faces challenges in regulation, public funding, and securing test land as per Roland Berger's report.

3 min

Ryanair sous enquête pour l’utilisation de la reconnaissance faciale : une violation du RGPD ?

🛈 The Irish Data Protection Commission (DPC) is investigating Ryanair's use of facial recognition for passenger identity verification at the EU's request, following numerous complaints. The inquiry will assess compliance with the General Data Protection Regulation (GDPR). Austrian NGO Noyb filed a complaint in Spain during summer 2023, alleging that Ryanair imposes this technology without informed consent. Ryanair defends its practices as GDPR-compliant and essential for passenger safety, aimed at preventing online ticket fraud. The investigation's outcome could lead to severe financial penalties under GDPR for non-compliance.

2 min

Comment Amadeus utilise-t-elle l’intelligence artificielle générative ?

💻 Amadeus initiated a task force in February 2023 to explore generative AI potential for pre-travel inspiration and research, now counting 15 researchers. Rodrigo Acuna Agost leads the team as Head of Research. They're developing a chatbot using OpenAI's LLM (also open to Google, Amazon, or Mistral platforms), aimed at leisure and business travelers, currently not capable of altering trips. Amadeus handles 30,000 search queries per second, aiming to display the top 200 flight combinations based on price and directness. Internally, since March, Microsoft Copilot is integrated with Microsoft 365 to assist employees.

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