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Inetum

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  • 3 min

Ce que les PMS ne vous disent pas : les données manquantes qui grèvent votre stratégie de rentabilité

🏨 A hotel PMS (Property Management System) is crucial for daily operations and optimizing tasks to ensure unforgettable customer experiences. The article suggests the need for hotels to adapt to changing customer behaviors and increased competition from private rental services like Airbnb. It questions the efficiency of traditional divisions between PMS, CRS (Central Reservation System), CRM (Customer Relationship Management), etc., highlighting the risk of essential data being trapped in disparate systems, which can hinder online integration and revenue management.
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  • 4 min

Pourquoi offrir à vos clients une expérience hôtelière dynamique et engageante nécessite une innovation constante ?

🏨 Hotels are increasingly integrating new technologies to enhance guest services, such as home automation, connected keys, and contactless services, addressing the rapid digitalization of consumer habits and immediate social media feedback. However, the industry faces challenges in breaking away from technological inertia with Property Management Systems (PMS), Revenue Management Systems (RMS), and back-office software not yet accounting for these innovations. Key factors for attracting demanding guests and retaining rare staff while maintaining competitive margins include location, capacity, services, opening hours, events, special offers, and tour planning, yet hotel departments often operate in silos with limited inter-system communication.
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Comment l’hôtellerie peut-elle bénéficier de l’IA pour booster sa rentabilité ?

🏡 In 2024, the unclear functions of AI challenge hotel managers' real needs. The AI's primary role is accelerating data correlation for informed decisions, emerging as a valuable asset in supporting staff by automating administrative tasks and enhancing customer service personalization. AI's effectiveness hinges on a centralized management system for seamless, open integration. The complexity of online reputation management and suboptimal use of hotel management tools (PMS, RMS, CRM) suggest areas where AI could prioritize intervention.
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