Booking.com : “L’IA peut aider les voyageurs à découvrir des destinations alternatives”
🌐 In 2024, Booking.com had over 16,000 certified accommodations, which increased to 25,000 in 2025. Danielle D’Silva highlighted a 2025 focus on supporting partners' sustainability certification via the "partner pathway." 67% of global travelers are interested in tech solutions to mitigate overtourism. 38% seek better transport infrastructure. By 2025, tourism sustainability is crucial for 79% of travelers, and 73% want their spending to aid local communities. Collaboration in the industry is key for meaningful solutions.
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