TikTok : « Le Tourisme représente une grosse part de nos utilisateurs »
🏖️ TikTok, with 1,5 billion monthly active users globally, is utilized by the travel industry, including nearly 1000 big accounts from France. Tourist offices, winter sports resorts, and brands like Club Med engage audiences with organic content, collaborations, and sponsored communications. In France, 25.1 million people use TikTok, with 67% over 35 years old. The platform's new tools like Symphony and Travel Ads help target international travelers and personalize ads, like Blablacar's Paris-Lille route promotion to local users. In the US, over 50% daily use TikTok for product research; in France, it's 40%.
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