Hugo Pellegrin

📱 WWDC 25, Cupertino: Apple unveiled advancements to its Apple Intelligence suite on June 2025. Innovations include Live Translation, facilitating communication in multiple languages during calls and messages, with plans to add 8 new languages by late 2025. Offline AI capabilities are enabled via Foundation Models, supporting natural language tasks in areas without connectivity. Enhanced Wallet app features live flight updates and AirTag integration for luggage tracking. These features aim to streamline travel experiences using AI.

🌐 Accenture's "Consumer Pulse Survey 2025" reveals that 72% of consumers regularly use AI tools, with 9% seeing generative AI as a reliable shopping source. Conducted in January 2025 across 18,000 respondents from 14 countries, the study highlights AI's influence on consumer behavior. 75% of consumers are open to AI personal shoppers. Brands must optimize AI presence as 18% prefer AI recommendations over online marketplaces, affecting their economic models and customer engagement strategies.

🚀 Iberia partners with AWS for digital transformation and AI integration. By migrating 1,638 servers, 1,235 databases, and 572 applications to AWS, code updates are now 1,000% faster, development cycles reduced by 40%, and error rates by 38%. Over 100 dashboards and 50 AI models manage 20+ million daily requests. With Amazon Bedrock, Iberia's AI assistant provides personalized travel recommendations via Mi Iberia and integrates with ChatGPT for flight searches.

✈️ SITA and Urban-Air Port are collaborating on creating the world’s first fully integrated, software-defined vertiport using cloud-based VMS to enhance eVTOL urban mobility. ✈️ Virgin Atlantic partners with TCS in a 7-year digital transformation deal to modernize with AI, improving customer experience and operations. 🚀 eDreams ODIGEO plans to add 150 tech roles, aiming for 1,850 staff by March 2026, enhancing AI innovation. 🏨 Mews' AI Smart Tips processes 5 million weekly consultations to elevate hotel services globally. ⛵️ BedBoat secures €30,000 from EU and €20,000 from Stelios for sustainable tourism growth. 🌐 SuiteOp integrates with Smily for efficient hotel operation automation in Europe.

🚗 Zoox, Amazon's autonomous vehicle subsidiary, partners with Resorts World Las Vegas in June 2025, marking the first collaboration between a hotelier and autonomous vehicle operator in the U.S. Zoox offers autonomous ride-hailing services since 2023 on Las Vegas' streets, including The Strip. The vehicles, accommodating up to four passengers, will have dedicated pickup and drop-off points. The partnership aims to enhance guest experiences and position Las Vegas as a global innovation hub. Zoox's public service expansion is planned for later this year.